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Table 1 Characteristics of current users and non-users of the Mobi by Shaw Go public bicycle share program in Vancouver, from a sub-sample of the 2017 Mobi member survey (n = 1272) and 2017 Vancouver population survey (n = 792)

From: Who is in the near market for bicycle sharing? Identifying current, potential, and unlikely users of a public bicycle share program in Vancouver, Canada

  Current Users Potential Users Unlikely Users
n = 1272 n = 182 n = 610
n (%) Weighted n (%) Weighted n (%)
Demographics
 Sex, Female 530 (41.7) 92.5 (50.8) 318.0 (52.1)
 Age
  18–24 42 (3.3) 22.4 (12.3) 54.1 (8.9)
  25–34 463 (36.4) 69.4 (38.1) 102.2 (16.7)
  35–44 376 (29.6) 36.4 (20.0) 89.7 (14.7)
  45–54 249 (19.6) 25.2 (13.8) 115.3 (18.9)
  55–64 101 (7.9) 22.3 (12.3) 103.5 (17.0)
  65+ 41 (3.2) 6.3 (3.5) 145.5 (23.8)
 Education
  High school or less 38 (3.0) 18.2 (10.0) 62.1 (10.2)
  Post-secondary 791 (62.2) 125.6 (69.0) 431.9 (70.8)
  Graduate post-secondary 443(34.8) 38.3 (21.0) 116.3 (19.1)
 Employment status
  Employed 1151 (90.5) 149.4 (82.0) 368.9 (60.5)
  Unemployed 30 (2.4) 14.0 (7.7) 31.0 (5.1)
  Student 43(3.4) 14.5 (8.0) 28.6 (4.7)
  Retired 48 (3.8) 4.2 (2.3) 181.7 (29.8)
Born in Canada (yes) 805 (63.3) 117.4 (64.5) 434.7 (71.2)
 Annual Household income
  < $35,000 61 (4.8) 35.4 (19.5) 72.7 (11.9)
  $35,000 - $74,999 228 (17.9) 55.0 (30.2) 171.8 (28.1)
  $75,000 - $149,999 465 (36.6) 51.7 (28.4) 187.3 (30.7)
  $150,000+ 346 (27.2) 18.2 (10.0) 68.5 (11.2)
  No response 172 (13.5) 21.7 (11.9) 110.1 (18.0)
Has children living at home (yes) 289 (22.7) 27.2 (14.9) 79.2 (13.0)
Transportation Access and Behaviour
 Car share member (yes) 861 (67.7) 73.4 (40.3) 135.8 (22.3)
 Access to personal car (yes) 817 (64.2) 129.2 (71.0) 482.6 (79.1)
 Access to personal bicycle (yes) 888 (69.8) 96.5 (53.0) 347.1 (56.9)
Primary mode of transportation
 Drive 316 (24.8) 76.8 (42.2) 303.6 (49.7)
 Transit 380 (29.9) 76.3 (41.9) 168.3 (27.6)
 Walk 302 (23.7) 24.5 (13.5) 119.1 (19.5)
 Bicycle 274 (21.5) 4.5 (2.5) 19.3 (3.2)
Bicycled in the past year, any type (yes) 96.3 (52.9) 220.3 (36.1)
Perceived safety of bicyclinga
 Safe 1009 (79.3) 116.6 (64.1) 267.1 (43.8)
 Neither safe nor unsafe   19.7 (10.8) 133.7 (21.9)
 Dangerous   45.7 (25.1) 209.4 (34.3)
Perception of bicycle share in Vancouverb   
 Good idea 170.9 (93.9) 414.8 (68.0)
 Bad idea 7.3 (4.0) 145.1 (23.8)
 Don’t know/Refused 3.8 (2.1) 50.4 (8.3)
Home and work location relative to Mobi by Shaw Go service areac
 Home and work outside 78 (8.0) 72.2 (41.8) 297.8 (50.3)
 Home inside 240 (24.8) 42.2 (24.4) 137.4 (23.2)
 Work inside 145 (15.0) 22.2 (12.8) 63.9 (10.8)
 Home and work inside 506 (52.2) 36.2 (20.9) 93.0 (15.7)
  1. aBased on the survey question, “Do you think that a public bike share program is a good or bad idea for Vancouver?”
  2. bBased on the survey question, “Overall, how safe do you think cycling is in Vancouver?”
  3. cNumber of respondents with valid home and work locations: current users (n = 969), potential users (n = 173), unlikely users (n = 592). The Mobi by Shaw Go service area is defined as the area within 500 m of a bicycle share docking station.