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Table 1 Perceived attitudes and behaviour of patients, staff, and visitors towards smokefree hospital entrances reported before and after the social norms marketing campaign

From: The impact of a social norms approach on reducing levels of misperceptions around smokefree hospital entrances amongst patients, staff, and visitors of a NHS hospital: a repeated cross-sectional survey study

  Before (n = 469) After (n = 465) Overall (n = 934)  
Percentage of [A/B/C] I think do not smoke in entrances
 [A] Patients Mean (SD) 46 (24) 54 (28) 50 (26) p < 0.001
Median (IQR) 50 (27, 64) 50 (31, 80) 50 (29, 72)
 [B] Staff Mean (SD) 68 (26) 74 (26) 71 (27) p = 0.001
Median (IQR) 75 (50, 92) 83 (54, 98) 78 (50, 96)
 [C] Visitors Mean (SD) 48 (25) 54 (28) 51 (27) p < 0.001
Median (IQR) 50 (27, 67) 50 (31, 81) 50 (29, 75)
  Before (n = 471) After (n = 467) Overall (n = 938)  
Percentage of [A/B/C] I think agree hospital entrances should be smokefree
 [A] Patients Mean (SD) 61 (21) 69 (24) 65 (23) p < 0.001
Median (IQR) 61 (50, 77) 73 (50, 90) 68 (50, 83)
 [B] Staff Mean (SD) 69 (23) 75 (23) 72 (23) p < 0.001
Median (IQR) 74 (50, 89) 81 (53, 95) 77 (50, 93)
 [C]Visitors Mean (SD) 62 (22) 68 (24) 65 (23) p < 0.001
Median (IQR) 64 (50, 79) 73 (50, 89) 69 (50, 84)
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