Code Name | Sample Response | Baseline N (%) | Follow-up N (%) |
---|---|---|---|
150 Play List/activities | Join the ParticipACTION play list | 1133 (14.5) | 204 (15.7%) |
Canada 150 celebration | It had to do with Canada’s 150th birthday | 328 (4.2) | 53 (4.1%) |
Get active/fit | Getting active, getting involved in activities with others | 1841 (23.6) | 319 (24.6%) |
Get outdoors | Get outside, play, run, sweat | 475 (6.1) | 93 (7.2%) |
Physical activity (specific names) | Sledge hockey, street hockey, dancing | 657 (8.4) | 119 (9.2%) |
Try something new | Try a new sport | 308 (3.9) | 57 (4.4%) |
Location of ad specified | Global morning news | 403 (5.2) | 71 (5.5%) |
Health benefits | Good for your health, heart and mind | 432 (5.5) | 75 (5.8%) |
Affective response | Have fun participating | 409 (5.2) | 85 (6.5%) |
PA recommendations | Get 150 min of physical activity | 51 (0.7) | 6 (0.5%) |
Other advertisements catch phrase | The Hal & Joanne Get Fit commercials are what comes to mind | 118 (1.5) | 21 (1.6%) |
Miscellaneous and irrelevant | Humans are amazing | 263 (6.6) | (1.8%) |