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Table 2 Final key message codes and the number (%) of baseline and follow-up respondents who gave corresponding responses

From: The short-term effects of a mass reach physical activity campaign: an evaluation using hierarchy of effects model and intention profiles

Code Name Sample Response Baseline
N (%)
Follow-up
N (%)
150 Play List/activities Join the ParticipACTION play list 1133 (14.5) 204 (15.7%)
Canada 150 celebration It had to do with Canada’s 150th birthday 328 (4.2) 53 (4.1%)
Get active/fit Getting active, getting involved in activities with others 1841 (23.6) 319 (24.6%)
Get outdoors Get outside, play, run, sweat 475 (6.1) 93 (7.2%)
Physical activity (specific names) Sledge hockey, street hockey, dancing 657 (8.4) 119 (9.2%)
Try something new Try a new sport 308 (3.9) 57 (4.4%)
Location of ad specified Global morning news 403 (5.2) 71 (5.5%)
Health benefits Good for your health, heart and mind 432 (5.5) 75 (5.8%)
Affective response Have fun participating 409 (5.2) 85 (6.5%)
PA recommendations Get 150 min of physical activity 51 (0.7) 6 (0.5%)
Other advertisements catch phrase The Hal & Joanne Get Fit commercials are what comes to mind 118 (1.5) 21 (1.6%)
Miscellaneous and irrelevant Humans are amazing 263 (6.6) (1.8%)
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