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Table 1 Demographic information and differences between participants who completed follow-up and those who did not

From: The short-term effects of a mass reach physical activity campaign: an evaluation using hierarchy of effects model and intention profiles

   Baseline only (N = 6503) Complete follow-up (N = 1298) Difference test
Female N (%)   5322 (81.8%) 1048 (80.7%) χ2 = 1.63, p = .44
Minority N (%) No 5484 (84.3%) 1102 (84.9%) χ2 = 11.68, p = .02
More new Canadians and Indigenous persons did not complete follow-up survey than expected.
Visible 416 (6.4%) 91 (7.0%)
New Canadian 158 (2.4%) 15 (1.2%)
Indigenous 140 (2.2%) 20 (1.5%)
Disability 305 (4.7%) 70 (5.4%)
English N (%)   6055 (93.1%) 1237 (95.3%) χ2 = 8.51, p = .004
More English than French completed follow-up
Education N (%) Some high school 153 (2.4%) 14 (1.1%) χ2 = 13.89, p < .02
Slightly more educated completed follow-up
High school 591 (9.1%) 124 (9.6%)
Some college 1000 (15.4%) 183 (14.1%)
University 3313 (50.9%) 687 (52.9%)
Post degree 1325 (20.4%) 275 (21.2%)
Prefer not to answer 121 (1.9%) 15 (1.2%)
LTPA N (%) Very light 121 (1.9%) 14 (1.1%) χ2 = 7.89, p = .10
Light 611 (9.4%) 139 (10.7%)
Moderate 2241 (34.5%) 431 (33.2%)
Active 2420 (37.2%) 506 (39.0%)
Very active 1110 (17.1%) 208 (16.0%)
Age M (SD), years 47.84 (13.43) 48.62 (12.58) F (1, 7800) = 3.72, p = .06
Importance M (SD) 6.22 (1.08) 6.22 (1.07) F (1, 7800) = 0.038, p = .85
Attitudes M (SD) 5.49 (1.57) 5.54 (1.53) F (1, 7800) = 2.78, p = .29
Self-efficacy M (SD) 81.77 (21.87) 82.01 (22.03) F (1, 7800) = 0.13, p = .72
Intention M (SD) 6.01 (1.30) 5.97 (1.35) F (1, 7800) = 1.54, p = .34
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