Table 2 Average causal mediated effect (ACME) and average direct effect (ADE) and total effect for the mediation model in which the effect of the type of nudge on approval is mediated by the degree of intrusiveness of the nudge
Nudge “tableware” vs. nudge “shopping” | Nudge “tableware” vs. nudge “snacks” | |
|---|---|---|
ACME (% of total) | 0.22 (29%) | 0.24 (30%) |
ADE (% of total) | 0.55 (71%) | 0.56 (70%) |
Total Effect | 0.77 | 0.80 |