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Table 1 Alcohol AVC content by type and location

From: Alcohol audio-visual content in formula 1 television broadcasting

Type of content During races N (%) During advertisements N (%)
Any Alcohol Content 382 (46) 18 (13)
Actual Use 12 (1) 2 (< 1)
Implied use 39 (5) 14 (10)
Other Alcohol References 366 (44) 16 (12)
Brand Appearancea 325 (39) 13 (8)
 Alcohol branding 294 (30) 13 (8)
 Heineken 0.0 branding 153 (16) 0 (0)
  1. aN may not add up to the total due to 1-min intervals containing both alcohol and Heineken 0.0 branding