Table 1 Alcohol AVC content by type and location
From: Alcohol audio-visual content in formula 1 television broadcasting
Type of content | During races N (%) | During advertisements N (%) |
|---|---|---|
Any Alcohol Content | 382 (46) | 18 (13) |
Actual Use | 12 (1) | 2 (< 1) |
Implied use | 39 (5) | 14 (10) |
Other Alcohol References | 366 (44) | 16 (12) |
Brand Appearancea | 325 (39) | 13 (8) |
Alcohol branding | 294 (30) | 13 (8) |
Heineken 0.0 branding | 153 (16) | 0 (0) |