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Table 4 Coding instrument

From: A content analysis of popular media reporting regarding increases in minimum ages of legal access for tobacco

Applicability

1

Refers to unrelated age limits

3

Mixes discussion of 21 and other age limits

5

Clearly refers to population (21 and under)

Opinions v. facts

1

Opinions offered as facts without qualification

3

Mix of citations and opinions offered as facts

5

All factual claims either quoted or cited

Validity

1

Research misrepresented

2

No reference to research

3

Refers to study(ies) but no further discussion

4

Makes unqualified claim of validity “prestigious” or “irrefutable”

5

Some discussion of why study(ies) good (systematic review, weight of evidence)

Magnitude

1

No mention of effects or effects misrepresented

2

Effects implied but not explicitly mentioned

3

Refers to “reduction” or “increase” without specifics

4

Mixes exact figures with general claims

5

Exact percentages or lives saved estimates

Precision

1

No indication of whether results are due to chance

3

Some effort to link study design to credibility of results

5

Discusses alternative explanations, sampling, or omitted variable bias, etc.

Consistency

1

Potentially misleading selection of studies (e.g. “studies show”)

2

One study discussed

3

Two studies discussed

4

Three or more studies discussed

5

Reference to body of evidence or to a systematic review (IOM report)

Consequences

0

No reference to consequences

(Count #)

1

Affects youth smoking rate

2

Affects adult smoking rate

3

Affects deaths from tobacco use

4

Affects health care costs

5

Affects sales or government revenue (e.g. taxes lost from reduced sales)

Global

1

Misleading

2

Evidence treated equally with opinion

3

Some opinion included but weight of article is on evidence

4

Evidence is focus of article but not explained

5

Major claims supported by evidence and explained

Writer’s conclusion

 

Supports

 

Opposes

 

No opinion given