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Table 3 Fitspiration content accessed and engagement activities

From: “I aspire to look and feel healthy like the posts convey”: engagement with fitness inspiration on social media and perceptions of its influence on health and wellbeing

  Participants, n (%)
N = 180
Type of fitspiration content
 Personal trainers/athletes 107 (59.4)
 Posts tagged with fitspiration or fitspo 97 (53.9)
 Everyday people 96 (53.3)
 Clean eating 93 (51.7)
 Fitness challenges 80 (44.4)
 Weight loss/body transformation 76 (42.2)
 Body building/strength training 66 (36.7)
 Diets 48 (26.7)
 Celebrities 45 (25.0)
 Models 38 (21.1)
 Dieticians 25 (13.9)
 Detox cleanses 23 (12.8)
 Thinspiration 14 (7.8)
 Other 9 (5.0)
Engagement activity
 Passive observing activities:
  Appears on newsfeed 164 (91.1)
  Like/follow 110 (61.1)
  Scroll through posts or images 101 (56.1)
  Friends like/post/share 83 (46.1)
  Visit related websites/pages/ profiles 77 (42.8)
  Search hashtags 47 (26.1)
  Other 1 (0.6)
 Active contributing activities:
  Tag friends in posts 28 (15.6)
  Comment on posts 27 (15.0)
  Post content 24 (13.3)
  Share with friends 23 (12.8)
  Participate in discussions 22 (12.2)
  Maintain/moderate a page 7 (3.9)
  1. Note: Participants could select multiple options