Table 2 Overview of findings

Incentivising Factors Associated with RYO use

 I. Cost

 II. Intrinsic features of RYO

  a. Ritual and artisanship

  b. Product characteristics

  c. Brand and packaging characteristics

  d. Perceived healthier alternative

 III. Social Factors

  a. Peer influences

  b. Parental and familial influences

 IV. Environmental factors

  a. Home environment

  b. Education centres

  c. Leisure venues (pubs, nightclubs)

Disincentivising Factors Associated with RYO Use

 I. Recent price increases

 II. Negative product characteristics

 III. Health effects

 IV. Denormalisation