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Table 1 Campaign activities

From: Rationale, design, and characteristics of the multimedia family planning campaign for a small, happy, and prosperous family in Ethiopia (SHaPE)

  Oromia Amhara Ethiopia Somali
RADIO
Name of the drama Abdi boruu Yedegu lijoch Dhaqasho
# of episodes (minutes) 35 (20) + 1 rerun 35 (20) 35 (20)
Language Afan Oromo Amharic Somali
Period 9/6/2017 ~  9/2/2018 4/7/2017 ~  19/12/2017 28/8/2017 ~  25/12/2017
Storyline (or key concept) An extended family struggling to have a better life for their children future by sending the girls to school and by using FP methods properly. A family who learns about the benefit of family planning based on the assumption that increased number of children causes scarcity of resource and unstable life. How FP/ child spacing helps the mother to have time to beautify herself to her husband so that he does not go to another woman, proofing how child spacing helps a mother bring up an educated, healthy and wealthy child, confirming the opportunity child spacing gives a mother to empower herself and having happy family.
TV Spots (frequency) 4 (40) 4 (40) 4 (40)
Radio Spots (frequency) 4 (120) 4 (120) 4 (120)
Areas locating Campaign Billboards (N) Adama (2) Bahirdar (2) Jigjiga (2)
Assela (1) Debrebrihan (1) Degehabur (1)
Chiro (1) Desse (1) Kebridehar (1)
Jimma (1) Debere markos (1) Togwochale (1)
Posters 5000 5000 12,000
Booklet 5000 5000 5000
Leaflet 5000 5000 5000
DVD 1000 1000  
# of areas for road/screen show 20 towns 20 towns 20 towns