Table 1 Campaign activities
| Â | Oromia | Amhara | Ethiopia Somali |
|---|---|---|---|
RADIO | |||
Name of the drama | Abdi boruu | Yedegu lijoch | Dhaqasho |
# of episodes (minutes) | 35 (20) + 1 rerun | 35 (20) | 35 (20) |
Language | Afan Oromo | Amharic | Somali |
Period | 9/6/2017 ~  9/2/2018 | 4/7/2017 ~  19/12/2017 | 28/8/2017 ~  25/12/2017 |
Storyline (or key concept) | An extended family struggling to have a better life for their children future by sending the girls to school and by using FP methods properly. | A family who learns about the benefit of family planning based on the assumption that increased number of children causes scarcity of resource and unstable life. | How FP/ child spacing helps the mother to have time to beautify herself to her husband so that he does not go to another woman, proofing how child spacing helps a mother bring up an educated, healthy and wealthy child, confirming the opportunity child spacing gives a mother to empower herself and having happy family. |
TV Spots (frequency) | 4 (40) | 4 (40) | 4 (40) |
Radio Spots (frequency) | 4 (120) | 4 (120) | 4 (120) |
Areas locating Campaign Billboards (N) | Adama (2) | Bahirdar (2) | Jigjiga (2) |
Assela (1) | Debrebrihan (1) | Degehabur (1) | |
Chiro (1) | Desse (1) | Kebridehar (1) | |
Jimma (1) | Debere markos (1) | Togwochale (1) | |
Posters | 5000 | 5000 | 12,000 |
Booklet | 5000 | 5000 | 5000 |
Leaflet | 5000 | 5000 | 5000 |
DVD | 1000 | 1000 | Â |
# of areas for road/screen show | 20 towns | 20 towns | 20 towns |