Both Initiators and Non-initiators | Initiators only | Non-Initiators only | Representative Quote | |
---|---|---|---|---|
Reasonable cost | Favoring initiation • Able to afford • Paid for by work or insurance | Favoring initiation • Money saved by changing eating habits offset program costs | Favoring initiation • Cost is reasonable for expected effectiveness Favoring non-initiation • Not able to afford | “Cost would be a factor. I would be less likely to spend a lot of money on something unless I was really guaranteed what the result was.” (non-initiator) |
Scheduling compatibility | Favoring initiation • Compatibility with other obligations • Flexible schedule/drop-in options Favoring non-initiation • Anticipate incompatibility with other obligations | Favoring initiation • Short sessions | NA | “Whatever the time and date would be, I have to miss half of them because of traveling or work or whatever it is.” (non-initiator) |