Determinants of TPB | Behavior change technique | Example of how it is applied in the program |
---|---|---|
Attitude | Provide information on the behavior-health relationship | More FV ... “Why?” “Because they are healthy” They contribute ... “Fiber helps your gut work!” |
Work on positive / negative consequences of behavior (action / inaction) | The consequences of behavior are worked on according to the health benefits of various components of VF “To Do or Not To Do” | |
Provide information about the relationship between pleasure and behavior | More information given about we eat what we like More FV ... “Which?” “The ones you like!” | |
Work the ability to get pleasure through eating FV | The capacity of discriminating sensorial analysis is worked on, encouraging exploration “Explore with your senses” “Enjoy the ones you like!” | |
Subjective norms | Provide information about others behavior | Record the consumption of FV of all classmates on a sheet that all can see (“Fruitmeter”) |
Perceived behavioral control | Work on instructions to increase autonomy or ability | Instructions are provided to make it easy reaching goals such as 5 a day: “If you eat fruit for breakfast... you’re already in way 1 out of 3!” “Food and dinners are times ... with vegetables on your plates!” |
Work on situations that promote autonomy | Situations related to autonomy that promote the consumption of FV are practiced: participating in processes involved in producing, selling and preparing FV, e.g. cultivating, choosing and buying, cooking). “Get to know the orchard” “Participate! Choose and buy” “Have fun cooking” |