Table 4 Proportion and mean rate of food advertisements containing marketing techniques
Channel | Rate of promotional characters (Food ads per channel-hour) (SD) | Rate of advertisements with promotional characters (Food ads per channel-hour) (SD) | Rate of premium offers (Food ads per channel-hour) (SD) | Rate of advertisements with premium offers (Food ads per channel-hour) (SD) | ||||
|---|---|---|---|---|---|---|---|---|
Non-core foods | Core foods | Miscellaneous foods | Non-core foods | Core foods | Miscellaneous foods | |||
Free TV | 1.3 (3.1) | 1.17 (2.7) | 0.03 (0.2) | 0.16 (0.5) | 0.8 (2.0) | 0.60 (1.5) | 0.00 (0.1) | 0.20 (0.7) |
3 | 2.1 (3.2) | 1.73 (2.7) | 0.07 (0.3) | 0.34 (0.7) | 1.4 (2.4) | 0.87 (1.5) | 0.00 (0.0) | 0.49 (1.1) |
5 | 0.4 (1.4) | 0.36 (1.2) | 0.02 (0.2) | 0.06 (0.3) | 0.3 (1.0) | 0.19 (0.7) | 0.01 (0.1) | 0.10 (0.3) |
7 | 2.3 (4.5) | 2.05 (4.0) | 0.00 (0.0) | 0.23 (0.7) | 1.3 (2.5) | 1.03 (2.1) | 0.01 (0.1) | 0.23 (0.6) |
MCOT | 0.6 (1.8) | 0.56 (1.7) | 0.01 (0.1) | 0.01 (0.1) | 0.4 (1.4) | 0.38 (1.1) | 0.00 (0.0) | 0.06 (0.4) |
Digital TV | 0.5 (1.4) | 0.45 (1.3) | 0.01 (0.1) | 0.04 (0.4) | 0.18 (0.8) | 0.16 (0.8) | 0.00 (0.0) | 0.02 (0.2) |
3 Family | 1.20 (1.9) | 1.00 (1.7) | 0.02 (0.3) | 0.15 (0.6) | 0.34 (0.8) | 0.29 (0.7) | 0.00 (0.0) | 0.05 (0.5) |
LOCA | 0.09 (0.5) | 0.09 (0.5) | 0.00 (0.0) | 0.00 (0.0) | 0.01 (0.1) | 0.01 (0.1) | 0.00 (0.0) | 0.00 (0.0) |
MCOT Family | 0.40 (1.4) | 0.36 (1.3) | 0.00 (0.0) | 0.02 (0.2) | 0.29 (1.1) | 0.28 (1.1) | 0.00 (0.0) | 0.01 (0.1) |