Unhealthy food and non-alcoholic beverage advertising on children’s, youth and family free-to-air and digital television programmes in Thailand

Table 2 Mean Rate of advertising of major food groups on weekdays and weekends by TV

TV	Weekdays (ads per channel-hour (n)				Weekends (ads per channel-hour) (n)
TV	Non-core	Core	Miscellaneous	P	Non-core	Core	Miscellaneous	p
Free TV	2.2 (442)^ac	0.1 (27)^bc	0.8 (163)^ab	< 0.001	3.9 (555)^a	0.2 (27)^ab	1.0 (143)^b	< 0.001
3	4.0^a	0.3^ab	1.9^b	< 0.001	3.2	0.4	1.4	0.312
5	0.1	0.1	0.0	0.240	1.4	0.2	0.5	0.423
7	3.9^a	0.2^ab	1.3^b	0.028	5.9^a	0.1^ab	1.4^b	0.015
MCOT	0.9^ab	0.0^a	0.1^b	0.029	4.9^ab	0.1^a	0.7^b	0.006
Digital TV	0.8 (270)^ac	0.01 (3)^bc	0.2 (82)^ab	< 0.001	1.5 (221)^a	0.2 (22)^ab	0.7 (95)^b	< 0.001
3 Family	1.4^ac	0.03^bc	0.5^ab	< 0.001	1.7^a	0.4^ab	1.1^b	< 0.001
LOCA	0.5^a	0.0^ab	0.2^b	< 0.001	0.2^a	0.0^b	0.6^ab	< 0.001
MCOT Family	0.4^ab	0.0^a	0.0^b	< 0.001	2.7^ab	0.1^a	0.2^b	0.017

Values in the same row sharing same superscript letters are significantly different. n means number of food advertisements

ISSN: 1471-2458