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Table 2 Descriptive data on variables included in the multivariate analyses

From: The association between exposure to social media alcohol marketing and youth alcohol use behaviors in India and Australia

  India
n (%)
  Australia
n (%)
 
  Males
13–17 years
Males
18–25 years
Females
13–17 years
Females18–25 years Total Males
13–17 years
Males
18–25 years
Females13–17 years Females
18–25 years
Total
Trends (increased) in alcohol advertising
 Facebook 40 (57) 93 (66) 15 (52) 54 (60) 202 (63) ††† 28 (62) *** 24 (34) *** 12 (41) ** 39 (25) ** 103 (37) †††
 YouTube 34 (49) * 96 (68) * 15 (52) 58 (64) 203 (66) ††† 28 (62) ** 28 (40) **, b 12 (41) * 28 (18) *, b 96 (35) †††
 Twitter 16 (23) *** 70 (50) *** 5 (17) ** 35 (39) ** 126 (42) ††† 11 (24) * 9 (13) * 4 (14) 8 (5) 32 (12) †††
Alcohol brand logos on merchandise (very often or often) 67 (96) 130 (92) 26 (90) 74 (82) 297 (92) ††† 27 (60) 35 (50) 15 (52) 85 (54) 162 (57) †††
Alcohol events attended (Yes) 27 (39) 46 (37) 11 (38) 29 (32) 113 (36) ††† 20 (44) 35 (50) 8 (27) * 80 (51) * 143 (51) †††
Suggestions on SNS (less than once a week or weekly)
 Facebook 49 (70) 106 (75) b 18 (62) 49 (54) b 222 (69) ††† 25 (55) 31 (44) 14 (48) 67 (43) 137 (49) †††
 YouTube 33 (45) ** 90 (71) ** 17 (59) 52 (58) 202 (66) ††† 23 (51) 25 (36) 12 (41) 47 (30) 107 (39) †††
 Twitter 25 (36) *** 88 (62) *** 15 (52) 41 (45) 169 (55) ††† 8 (18) 10 (14) 6 (20) 17 (11) 41 (15) †††
Sharing own alcohol-related content on SNS (very often or often)
 Facebook 46 (66) 90 (64) a 18 (62) 44 (49) a 198 (65) ††† 3 (7) 7 (10) 2 (7) 17 (11) 29 (11) †††
 YouTube 33 (47) 87 (62) 15 (52) 44 (49) 179 (65) ††† 1 (2) 4 (6) 1 (3) 6 (4) 12 (8) †††
 Twitter 38 (54) 84 (60) 16 (55) 45 (50) 183 (82) ††† 0 (0) 3 (4) 0 (0) 1 (1) 4 (6) †††
Friends sharing alcohol-related content on SNS (very often or often)
 Facebook 55 (78) 97 (69) 19 (66) 53 (59) 224 (72) ††† 15 (33) 31 (44) 7 (24) 81 (51) 134 (51) †††
 YouTube 38 (53) 87 (62) 15 (52) 39 (43) 179 (60) ††† 12 (27) 9 (13) 6 (21) 11 (7) 15 (38) †††
 Twitter 36 (51) 81 (57) 15 (52) 42 (46) 174 (58) ††† 1 (2) 4 (6) 0 (0) 9 (6) 14 (5) †††
Noticing alcohol-related content on SNS (very often or often
 Facebook 56 (80) 114 (74) 22 (76) 59 (66) 241 (75) ††† 13 (29) 26 (37) 8 (28) 64 (41) 111 (40) †††
 YouTube 43 (61) 91 (65) 19 (66) 56 (62) 209 (68) ††† 12 (27 29 (42) 8 (62) 44 (28) 93 (33) †††
 Twitter 31 (34) * 86 (61) * 15 (52) 49 (54) 181 (59) ††† 0 (0) 5 (7) 2 (7) 6 (4) 13 (6) †††
  1. Between country comparison††† Fisher’s exact p ≤ .001:
  2. Fisher’s exact (2 sided) between age group (within country and gender) significant difference: * p < 0.05; ** < 0.01; *** < 0.001
  3. Fisher’s exact (2 sided) between gender (within country and age group) significant difference: a p < 0.05; b < 0.01; c < 0.001