India n (%) | Australia n (%) | |||||||||
---|---|---|---|---|---|---|---|---|---|---|
Males 13–17 years | Males 18–25 years | Females 13–17 years | Females18–25 years | Total | Males 13–17 years | Males 18–25 years | Females13–17 years | Females 18–25 years | Total | |
Trends (increased) in alcohol advertising | ||||||||||
40 (57) | 93 (66) | 15 (52) | 54 (60) | 202 (63) ††† | 28 (62) *** | 24 (34) *** | 12 (41) ** | 39 (25) ** | 103 (37) ††† | |
YouTube | 34 (49) * | 96 (68) * | 15 (52) | 58 (64) | 203 (66) ††† | 28 (62) ** | 28 (40) **, b | 12 (41) * | 28 (18) *, b | 96 (35) ††† |
16 (23) *** | 70 (50) *** | 5 (17) ** | 35 (39) ** | 126 (42) ††† | 11 (24) * | 9 (13) * | 4 (14) | 8 (5) | 32 (12) ††† | |
Alcohol brand logos on merchandise (very often or often) | 67 (96) | 130 (92) | 26 (90) | 74 (82) | 297 (92) ††† | 27 (60) | 35 (50) | 15 (52) | 85 (54) | 162 (57) ††† |
Alcohol events attended (Yes) | 27 (39) | 46 (37) | 11 (38) | 29 (32) | 113 (36) ††† | 20 (44) | 35 (50) | 8 (27) * | 80 (51) * | 143 (51) ††† |
Suggestions on SNS (less than once a week or weekly) | ||||||||||
49 (70) | 106 (75) b | 18 (62) | 49 (54) b | 222 (69) ††† | 25 (55) | 31 (44) | 14 (48) | 67 (43) | 137 (49) ††† | |
YouTube | 33 (45) ** | 90 (71) ** | 17 (59) | 52 (58) | 202 (66) ††† | 23 (51) | 25 (36) | 12 (41) | 47 (30) | 107 (39) ††† |
25 (36) *** | 88 (62) *** | 15 (52) | 41 (45) | 169 (55) ††† | 8 (18) | 10 (14) | 6 (20) | 17 (11) | 41 (15) ††† | |
Sharing own alcohol-related content on SNS (very often or often) | ||||||||||
46 (66) | 90 (64) a | 18 (62) | 44 (49) a | 198 (65) ††† | 3 (7) | 7 (10) | 2 (7) | 17 (11) | 29 (11) ††† | |
YouTube | 33 (47) | 87 (62) | 15 (52) | 44 (49) | 179 (65) ††† | 1 (2) | 4 (6) | 1 (3) | 6 (4) | 12 (8) ††† |
38 (54) | 84 (60) | 16 (55) | 45 (50) | 183 (82) ††† | 0 (0) | 3 (4) | 0 (0) | 1 (1) | 4 (6) ††† | |
Friends sharing alcohol-related content on SNS (very often or often) | ||||||||||
55 (78) | 97 (69) | 19 (66) | 53 (59) | 224 (72) ††† | 15 (33) | 31 (44) | 7 (24) | 81 (51) | 134 (51) ††† | |
YouTube | 38 (53) | 87 (62) | 15 (52) | 39 (43) | 179 (60) ††† | 12 (27) | 9 (13) | 6 (21) | 11 (7) | 15 (38) ††† |
36 (51) | 81 (57) | 15 (52) | 42 (46) | 174 (58) ††† | 1 (2) | 4 (6) | 0 (0) | 9 (6) | 14 (5) ††† | |
Noticing alcohol-related content on SNS (very often or often | ||||||||||
56 (80) | 114 (74) | 22 (76) | 59 (66) | 241 (75) ††† | 13 (29) | 26 (37) | 8 (28) | 64 (41) | 111 (40) ††† | |
YouTube | 43 (61) | 91 (65) | 19 (66) | 56 (62) | 209 (68) ††† | 12 (27 | 29 (42) | 8 (62) | 44 (28) | 93 (33) ††† |
31 (34) * | 86 (61) * | 15 (52) | 49 (54) | 181 (59) ††† | 0 (0) | 5 (7) | 2 (7) | 6 (4) | 13 (6) ††† |