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Table 1 Number of participants consuming 0–5.5 + subsequent FV portions in response to the ‘1 of you 5-a-day’ label and the ‘3 of your 5-a-day’ label (N = 194)

From: 5-a-day fruit and vegetable food product labels: reduced fruit and vegetable consumption following an exaggerated compared to a modest label

Subsequent FV portions

0

0.5–1

1.5–2

2.5–3

3.5–4

4.5–5

5.5 +

1 of your 5-a-day (N = 97)

15

25

21

11

11

8

6

3 of your 5-a-day (N = 97)

21

29

20

12

10

3

2