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Table 3 Location, frequency and duration (seconds) of ‘probably’ and ‘the best in the world’ imagery across the final seven UEFA 2016 European Championship matches

From: Carlsberg alibi marketing in the UEFA euro 2016 football finals: implications of Probably inappropriate alcohol advertising

 

Probably’

The best in the world’

Total

Total number of sideline appearances

359

47

406

Total number of goal line appearances

79

7

86

Total number of simultaneous side and goal line appearances

176

78

254

Overall total number of appearances

614

132

746

% total

82.3%

17.7%

 

Total duration of sideline appearances

1872

326

2198

Total duration of goal line appearances

336

38

374

Total duration of simultaneous side and goal line appearances

1025

618

1643

Overall total duration of appearances

3233

982

4215

% total

76.7%

23.3%