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Table 1 Characteristics of last seven UEFA 2016 European Championship matches broadcast on UK television

From: Carlsberg alibi marketing in the UEFA euro 2016 football finals: implications of Probably inappropriate alcohol advertising

  Poland v Portugal Wales v Belgium Germany v Italy France v Iceland Portugal v Wales Germany v France Portugal v France
Date 30-Jun-16 01-Jul-16 02-Jul-16 03-Jul-16 06-Jul-16 07-Jul-16 10-Jul-16
Kick off time 20.00 20.00 20.00 20.00 20.00 20.00 20.00
Tournament stage Quarter final Quarter final Quarter final Quarter final Semi final Semi final Final
Channel ITV BBC BBC ITV ITV BBC BBC & ITV
Active playing time (sec) 7514 5725 8165 5550 5581 7568 7686
% Viewing (18+ yrs)* 10% 10% 18% 11% 12% 17% 21%
% Viewing (4–17 yrs) 5% 5% 9% 5% 5% 10% 11%
  1. *Total population for adults 18 years and older is 59.1million people
  2. Total population for children 4 to 17 years old is 10.3 million people