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Fig. 2 | BMC Public Health

Fig. 2

From: Food safety labelling of chicken to prevent campylobacteriosis: consumer expectations and current practices

Fig. 2

Display and content quality scores of current chicken labels, and consumer survey mock-up labels. Plot of content score against display score for all analysed supermarket and butchery chicken products, and mock-up labels used in the consumer survey. Mock-up labels are marked, (A) current label, (B) current label with larger text size, and (C) brightly-coloured warning label. For the purposes of display, data points have been jittered to reveal overlapping points

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BMC Public Health

ISSN: 1471-2458

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