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Table 4 Mean valence of cigarette and electronic cigarette image by electronic cigarette user status

From: Affect, risk perception, and the use of cigarettes and e-cigarettes: a population study of U.S. adults

  Cigarette images E-cigarette images
Image categories Total Current user Former user Never user Total Current user Former user Never user
Synonym − 0.62 − 0.15 − 0.53 − 0.75 − 0.27 0.72 0.06 − 0.51
Disgust − 0.99 − 0.62 − 1.04 − 1.01 − 0.69 − 0.37 − 0.93 − 0.65
Risky − 1.40 − 1.56 − 1.58 − 1.37 − 1.22 − 1.15 − 0.58 − 1.24
Addiction − 0.94 − 1.02 − 0.72 − 0.97 − 0.86 0.51 − 0.08 − 1.00
Relaxing/Satisfaction 1.10 1.25 1.03 1.07 0.96 1.32 0.97 0.61
Safer than cigarettes 0.82 1.30 1.11 0.70
Same/worse than cigarette − 0.44 0.04 0.01 − 0.48
Other 0.02 0.18 0.33 − 0.04 0.03 0.79 0.01 − 0.06
Overall − 0.83 − 0.38 − 0.64 − 0.91 − 0.24 0.71 0.02 − 0.37
  1. Note: Valence was rated on a 5-point scale from −2 (very bad) to + 2 (very good) (with 0 being “neither good nor bad”)