A narrative account of implementation lessons learnt from the dissemination of an up-scaled state-wide child obesity management program in Australia: PEACH™ (Parenting, Eating and Activity for Child Health) Queensland

Table 1 Marketing and promotional strategies utilised by PEACH™ QLD

Marketing and promotional strategy	Examples utilised
Website presence	PEACH™ QLD website
Social media presence	PEACH™ QLD Facebook page
Media Publicity	Media releases
	Print and online articles
	Radio news reports and interviews
	Television reports
Paid advertising	Paid advertisements e.g. parenting magazines
	Paid editorials e.g. newspapers
	Commercial radio campaigns
Digital marketing campaigns	Facebook and Google Display Network
Engagement with health community, health-related organisations e.g. peak bodies and health professionals e.g. General Practitioners, Dietitians, Practice Nurses	Information disseminated through newsletters, journals, website and social media posts and dissemination of flyers.
Engagement with non-health community organisations e.g. Local Councils, Local Members of Parliament, schools, community organisations	Information disseminated through community expos, newsletters, website and social media posts, posters and dissemination of flyers.