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Table 1 Recommended Retail Price Per Stick of Study Brands

From: Influence of premium vs masked cigarette brand names on the experienced taste of a cigarette after tobacco plain packaging in Australia: an experimental study

Brand variants Market segment Recommended retail price per packa Pack size Price per cigarette
Marlboro Gold Premium $22.10 20 $1.11
Peter Stuyvesant Classic Blue Premium $21.50 20 $1.08
Dunhill Distinct Blue Premium $21.05 20 $1.05
Benson & Hedges Smooth Premium $20.80 20 $1.04
Winfield Original Blue Mainstream $19.30 20 $0.97
Peter Jackson Original Blue Mainstream $19.00 20 $0.95
  1. aSource: Australian Retail Tobacconist, January–March 2015. Australian dollars