Table 1 Search strategy to select the top 20 alcohol brands with the greatest YouTube presence, 10 each for India and Australia
| Â | India | Australia |
|---|---|---|
Alcohol reports used to identify alcohol brands active in each country | • Report on alcohol marketing and regulatory policy environment in India (2013) • Liquor Brands in India (2013) | • MCAAY (2014) • IBIS World Industry Report Beer Manufacturing in Australia (2015) • IBIS World Industry Report Spirit Manufacturing in Australia (2015) |
No. of alcohol brands distributed in the country | 256 | 287 |
Brands with an unofficial YouTube presence | 12 | 42 |
Brands with dedicated official YouTube, pages | 11 | 33 |