Table 3 Top 10 cereals with highest quantity of total shelf facings across four weeks across five stores
From: Less healthy breakfast cereals are promoted more frequently in large supermarket chains in Canada
Ranking | Healthier cereals | Less healthy cereals | ||||
|---|---|---|---|---|---|---|
Cereal name | Company Name | Total Number of shelf facings | Cereal name | Company Name | Total Number of shelf facings | |
1 | Mini Wheats Original (1600 g) | Kellogg’s | 43 | Frosted Cheerios (340 g) | General Mills | 96 |
2 | Shredded Wheat Original (425 g) | Post | 25 | Honey Nut Cheerios (685 g) | General Mills | 78 |
3 | Shreddies Granola Almond Crunch (540 g) | Post | 23 | Sunrise Crunchy Maple (750 g) | Nature’s Path | 73 |
4 | Life Multigrains (425 g) | Pepsi | 22 | Boo Berry (270 g) | General Mills | 66 |
5 | Special K Protein (800 g) | Kellogg’s | 21 | Shreddies Original (550 g) | Post | 66 |
6 | Oatmeal Crisp Triple Berry (650 g) | General Mills | 20 | Honey Nut Cheerios (460 g) | General Mills | 65 |
7 | Go Lean (370 g) | Kellogg’s | 18 | Raisin Bran (1150 g) | Kellogg’s | 63 |
8 | Mini Wheats Original (700 g) | Kellogg’s | 18 | Multigrain Cheerios (1180 g) | General Mills | 60 |
9 | Oatmeal Crisp Almond (710 g) | General Mills | 18 | Count Chocula (295 g) | General Mills | 55 |
10 | Go Lean Crunch (390 g) | Kellogg’s | 16 | Chocolatey Trix (330 g) | General Mills | 52 |