Table 2 Total shelf facings and marketing techniques for all cereals for all four weeks for all five supermarkets
From: Less healthy breakfast cereals are promoted more frequently in large supermarket chains in Canada
Healthier cereals n (%) | Less healthy cereals n (%) | Total cereals n (%) | Ratio of healthier to less healthy cereals | |
|---|---|---|---|---|
Shelf facings | 516 (15.8) | 2752 (84.2) | 3268 (100) | 1: 5.3 |
End cap displays | 13 (19.4) | 54 (80.6) | 67 (100) | 1: 4.2 |
Mid-aisle displays | 35 (36.5) | 61 (63.5) | 96 (100) | 1: 1.7 |
Special pricing signage | 138 (23.5) | 450 (76.5) | 588 (100) | 1: 3.3 |