Table 1 Frequency of unique cereals by company name in main cereal aisle and in health food aisle across 5 stores
From: Less healthy breakfast cereals are promoted more frequently in large supermarket chains in Canada
Company name | Healthier n (%) | Less healthy n (%) | Total n (%) | Ratio of healthier to less healthy cereals |
|---|---|---|---|---|
Kelloggs | 18 (26.9) | 32 (20.3) | 50 (22.2) | 1: 1.8 |
General Mills | 4 (6.0) | 39 (24.7) | 43 (19.1) | 1:9.8 |
Nature’s Path | 5 (7.5) | 18 (11.4) | 23 (10.2) | 1:3.6 |
President’s Choice | 11 (16.4) | 9 (5.7) | 20 (8.9) | 1: 0.8 |
Post | 6 (9.0) | 13 (8.2) | 19 (8.4) | 1:2.2 |
Metro | 4 (6.0) | 11 (7.0) | 15 (6.7) | 1:2.8 |
Empire Company Limited | 7 (10.4) | 6 (3.8) | 13 (5.8) | 1:0.9 |
Pepsi | 2 (3.0) | 10 (6.3) | 12 (5.3) | 1:5 |
ABF Grain Products Limited | 1 (1.5) | 11 (7.0) | 12 (5.3) | 1:11 |
Weetabix | 5 (7.5) | 0 (0) | 5 (2.2) | n/a |
Other companiesb | 4 (6.0) | 9 (5.7) | 13 (5.8) | 1:2.3 |
Total | 67 (100) | 158 (100) | 225 (100) | 1:2.4 |