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Table 4 Stakeholder voices present in media articles about sports betting in major Australian newspapers

From: A comparative content analysis of media reporting of sports betting in Australia: lessons for public health media advocacy approaches

Category

Time Period One + Time Period Two Totals

N = 241 (%)a

Time Period One: Dec 1 2012–30 June 2013 N = 114 (%)a

Time Period Two: Sept 1 2015–31 May 2016

N = 127 (%)a

p-value

Sports betting industry

149 (62)

55 (48)

94 (74)

<0.0001 **

Government/ politicians

140 (58)

71 (62)

69 (54)

0.212

Sporting codes

105 (44)

36 (32)

69 (54)

<0.0001 **

Broadcasters

38 (16)

14 (12)

24 (19)

0.159

NGO/ public health experts

34 (14)

7 (6)

27 (21)

0.001 **

Journalists

24 (10)

17 (15)

7 (5)

0.015

Academics

21 (9)

8 (7)

13 (10)

0.376

Public figures who had experienced harms from gambling

6 (3)

6 (5)

0 (0)

0.010b

Individuals who had experienced harms from gambling

5 (2)

1 (0.9)

4 (3)

0.373b

  1. **Statistically significant level < 0.0017
  2. aPercentages rounded to the nearest whole number
  3. bResult of Fisher’s exact test