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Table 4 Stakeholder voices present in media articles about sports betting in major Australian newspapers

From: A comparative content analysis of media reporting of sports betting in Australia: lessons for public health media advocacy approaches

Category Time Period One + Time Period Two Totals
N = 241 (%)a
Time Period One: Dec 1 2012–30 June 2013 N = 114 (%)a Time Period Two: Sept 1 2015–31 May 2016
N = 127 (%)a
p-value
Sports betting industry 149 (62) 55 (48) 94 (74) <0.0001 **
Government/ politicians 140 (58) 71 (62) 69 (54) 0.212
Sporting codes 105 (44) 36 (32) 69 (54) <0.0001 **
Broadcasters 38 (16) 14 (12) 24 (19) 0.159
NGO/ public health experts 34 (14) 7 (6) 27 (21) 0.001 **
Journalists 24 (10) 17 (15) 7 (5) 0.015
Academics 21 (9) 8 (7) 13 (10) 0.376
Public figures who had experienced harms from gambling 6 (3) 6 (5) 0 (0) 0.010b
Individuals who had experienced harms from gambling 5 (2) 1 (0.9) 4 (3) 0.373b
  1. **Statistically significant level < 0.0017
  2. aPercentages rounded to the nearest whole number
  3. bResult of Fisher’s exact test