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Table 1 Overview of expert responses to the interview questions

From: Expert opinions on good practice in evaluation of health promotion and primary prevention measures related to children and adolescents in Germany

Questions

Summarized expert responses

A1. What does the term “evaluation” mean to you?

• Achievement of objectives

• Assessment of measures

• Evidence of effectiveness

• Importance of systematic approach

• Answer to the evaluation question

• Way to optimize results and collect data

• Naming of different evaluation types (process evaluation, outcome evaluation,…)

A2. What role does the evaluation of health promotion and prevention measures play in your daily work?

• (External) analysis of different evaluations

• Support evaluations

• Conduct evaluations on a defined framework for specific projects only as part of development of projects

• Evaluation as main part of daily work

A3. Do you experience evaluations in practice as meaningful or rather disruptive? Please describe one example each for a meaningful evaluation or a less meaningful evaluation from your experience.

• Evaluation generally considered to be useful (for further development of programs, for supporting decisions such as financing)

• Useful if specific given question is relevant

• Useful if the measuring instruments are understood by participants and practitioners

• No senseless evaluations

• Evaluation can be considered as disruptive primarily by the “evaluated”

• Evaluations can sometimes even be considered as a threat

B. What is your assessment of the practical importance of evaluation (in terms of measuring the costs and effects) of health promotion and prevention measures, especially in children and adolescents?

• Importance of evaluation rather indirect (information for public, politicians, funding institutions)

• Evaluation can serve as a basis for and contribution to decision-making

• Fulfills the need to examine costs in addition to effects/effectiveness

• Evaluation can offer suggestions for further development of preventive work/preventive measures

C1. What aspects of health promotion and prevention measures (e.g., cost or effects) are particularly important to you, or when is a project successful for you? What would be an example of a particularly successful project in your opinion? (Why?)

• Project is successful when goals are reached, when actions are clearly attributable to effects

• Effectiveness as a premise for offering a project, but different underlying criteria for effectiveness

• Cost dimension (only mentioned by some experts) should be in reasonable proportion to effects

• Projects should be transferable

• Some examples of successful programs were given

C2. Which parameters would make such a success practically measurable?

• Sustainability of certain parameters depends on the specific aim of a prevention program

• Distinction should be made between what was labelled hard factors (medical figures) and soft factors (i.e., lifestyle parameters or changes in physical activity)

• Costs (only mentioned by one expert)

• Considering risk factors and protective factors is seen as important

• Longer follow-up periods for evaluation of results are seen as important

• Representative studies needed to investigate acceptance, effectiveness, feasibility, and sustainability (not only for individuals but also for structures)

C3. What has proven to be particularly easy to implement regarding the implementation of the evaluation of health promotion and prevention measures in your experience?

• Good co-operation with all stakeholders to use their experience

• Use of existing structures

• Development of meaningful indicators for project success

• Target group-specific design of the program

• Evaluation concept should already be designed at the beginning of the measure

C4. What obstacles are to be expected in the evaluation of health promotion and prevention measures?

• Lack of acceptance by those affected (e.g., extra effort, no direct benefit, increasing documentation needs)

• Missing “evaluation and quality culture” in practice

• Evaluations often seen as a threat by those affected

• Worries that results could be negative

• Especially in the field of prevention, often only a few effects and no long-term evaluation

• Evaluation of costs often problematic because of data protection matters (e.g., for health care cost data)