Table 2 Association between the gain on motivation and the gain on upstream outcomes of interest
Smokers(motivation to quit) | Non-smokers (motivation to stay smokefree) | |||
|---|---|---|---|---|
OR (95% CI) | P-value | OR (95% CI) | P-value | |
Odds ratio for the ability of PWL4 to motivate quitting or staying smoke-free in 2015 compared to its ability in 2010 | ||||
Respondent agrees it | ||||
is salient | 3.2 (1.7 – 5.9) | < 0.05 | 2.0 (1.3 – 3.1) | < 0.05 |
evokes fear | 5.3 (2.9 – 9.6) | < 0.0001 | 5.0 (3.2 – 7.9) | < 0.0001 |
adds information | 2.6 (1.4 – 4.7) | < 0.05 | 2.2 (1.2 – 4.0) | < 0.05 |