Table 1 General opinions and recall of PWLs
Smokers (n = 309) | Non-smokers (n = 611) | P-value | |
|---|---|---|---|
Respondents’ opinions on the harms of smoking and the need for warnings | |||
Smoking is harmful to smokers | < 0.0001 | ||
Agree | 76.7% (237) | 91.7% (560) | |
Neutral or disagree | 23.3% (72) | 8.3% (51) | |
Smoking is harmful to non-smokers | < 0.0001 | ||
Agree | 79.0% (244) | 92.0% (562) | |
Neutral or disagree | 21.0% (65) | 8.0% (49) | |
Placing warnings on cigarette packs is important | < 0.0001 | ||
Agree | 48.2% (149) | 73.0% (446) | |
Neutral or disagree | 51.8% (160) | 27.0% (165) | |
Respondents noticing and recalling PWLs in circulation | |||
Have previously seen | |||
PWL1 (prison) | 76.7% (237) | 40.6% (248) | |
PWL2 (child covering mouth) | 80.9% (250) | 53.2% (325) | |
PWL3 (child using inhaler) | 84.1% (260) | 49.9% (305) | |
PWL4 (coffin) | 86.7% (268) | 60.7% (371) | |
Recalled at least one statement associated with PWLs on cigarette packs | 66.3% (205) | 42.1% (257) | < 0.05 |