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Table 2 Location and repetition of stories, including and focusing on claims about a link between alcohol and cancer (by page number, and news section), and headlines

From: An examination of Australian newspaper coverage of the link between alcohol and cancer 2005 to 2013

a. Article includes message that Alcohol causes Cancer [A➔C] (N = 1425)*
Page detail Focuses on A➔C (n = 204)1 Does not focus on A➔C (n = 1055)2 Total all
(% all)
(n = 1259)
Main section
(n = 193)
Separate Lift-outs
(n = 11)
Total
(%)
Main section (n = 926) Separate lift-outs
(n = 129)
Total
(%)
pp. 1–15 131 9 140 (69%) 526 84 610 (58%) 750 (60%)
pp. 16+ 62 2 64 (31%) 400 45 445 (42%) 509 (40%)
Odd pages 101 4 105 (51%) 475 35 510 (48%) 615 (49%)
Even Pages 92 7 99 (49%) 451 94 545 (52%) 644 (51%)
b. Article includes message that Alcohol prevents or does not cause Cancer [A ≠ C](N = 93)
Page detail Focuses on A ≠ C (n = 193) Does not focus on A ≠ C (n = 53)4 Total all
(% all)
(n = 72)
Main section
(n = 19)
Separate lift-outs
(n = 0)
Total (%) Main section
(n = 42)
Separate lift-outs
(n = 11)
Total
(%)
pp. 1–15 9 0 9 (47%) 17 8 25 (47%) 34 (47%)
pp. 16+ 10 0 10 (53%) 25 3 28 (53%) 38 (53%)
Odd pages 7 0 7 (37%) 23 2 25 (47%) 32 (44%)
Even pages 12 0 12 63%) 19 9 28 (53%) 40 (56%)
c. Topic mentioned in article headline
Topic in headline Article focuses on alcohol/cancer story (n = 242)5 Article does not focus on alcohol/cancer story (n = 1252)6 Total all
(% all)
(n = 1494)
Article states A➔C
(n = 224)
Article states
A ≠ C
(n = 16)
Article states Both
(n = 2)
Total Article states
A➔C
(n = 1177)
Article states
A ≠ C
(n = 61)
Article states Both
(n = 14)
Total
Cancer 25 2 0 27 386 7 1 394 421 (28%)
Alcohol 56 7 1 64 218 33 7 258 322 (21%)
Neither 52 1 1 54 555 18 6 579 633 (42%)
Both 91 6 0 97 18 3 0 21 118 (8%)
d. Number of articles by repetition of a topic,7 and sources featured in repeated articles (N = 739 articles)
No. of repetitions of topics (total topics) (total n = 172 topics)
Information source in article8 2–5 times
(n = 141)
6–9 times
(n = 140)
12–15 times (n = 91) >15 times
(n = 93)
Total
Alcohol advocacy9 7 1 0 1 9  
Cancer advocacy9 49 7 5 1 62 14511
Topics
Other health promotors 9 24 3 0 1 28
Education9 37 8 1 1 47
Health services9 4 0 0 0 4
Generic10 24 2 1 0 27 3211
Topics
Industry10 2 0 1 0 3
Misc.10 2 0 0 0 2
  1. *See missing data per cell in Footnotes 1–6
  2. 1p# missing in 24 articles; 2p# missing in 141 articles; 3p# missing in 2 articles; 4p# missing in 19 articles; 5headlines missing in 2 articles; 6headlines missing in 6 articles; 7no topics were repeated 10, 11, 16–18, 20–22, 25–26, or more than 27 times; 8some articles had more than one source featuring equally; 9agencies with public health interests; 10other/industry/unknown interests; 11numbers exceed total repeated topics as some articles had more than one source featured equally