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Table 6 Perceived promoters and barriers towards increasing consumption of cereal food, Western Australian Nutrition Monitoring Survey Series (NMSS)

From: Consumer attitudes and misperceptions associated with trends in self-reported cereal foods consumption: cross-sectional study of Western Australian adults, 1995 to 2012

 

1995 % [95% CI]

1998 % [95% CI]

2001 % [95% CI]

2004 % [95% CI]

2009 % [95% CI]

2012 % [95% CI]

Overall % [95% CI]

P value

What influences you to try to eat more cereal foods? (n = 1642)

 Improve health in general

41.8 [35.3,48.5]

27.8 [21.6,35.1]

32.7 [25.7,40.6]

40.0 [31.0,49.7]

30.5 [24.8,36.7]

26.2 [21.8,31.2]

30.7 [28.0,33.5]

.004

 Related to weight/diet

11.2 [7.7,16.2]

6.2 [3.8,9.9]

5.8 [3.2,10.4]

7.2 [3.0,16.3]

41.4 [35.2,47.9]

28.4 [23.9,33.4]

24.0 [21.5,26.7]

<.001

 Increase carbs/better balance in my diet

5.6 [3.2,9.6]

21.8 [16.0,29.0]

13.2 [8.9,19.2]

7.7 [3.8,15.0]

3.4 [1.7,6.6]

8.5 [5.8,12.3]

8.6 [7.1,10.4]

<.001

 To increase fibre intake

8.1 [5.1,12.5]

23.2 [17.3,30.4]

14.6 [9.9,20.9]

15.8 [10.6,22.8]

3.3 [1.6,6.9]

4.6 [2.7,7.9]

8.2 [6.8,9.9]

<.001

 Improve fitness/more energy

7.6 [4.7,12.2]

9.9 [6.4,15.1]

9.4 [5.6,15.3]

17.1 [10.6,26.4]

7.8 [4.7,12.7]

4.4 [2.6,7.4]

7.5 [6.1,9.2]

.004

 Medical reasons/doctor/dietitian advice

7.8 [5.0,12.0]

12.4 [8.0,18.7]

5 [2.8,8.8]

3.8 [1.7,8.6]

4.5 [2.7,7.7]

6.6 [4.6,9.4]

6.5 [5.3,7.9]

.02

 To reduce bowel problems/health reasons

8.1 [5.1,12.6]

8.4 [4.6,14.8]

5.2 [2.7,9.9]

9.1 [4.8,16.5]

2.1 [1.0,4.2]

6.4 [4.1,9.8]

5.8 [4.5,7.3]

.01

 Hungry at work/no breakfast

5.6 [3.1,9.9]

10 [6.4,15.2]

16.2 [11.3,22.7]

18.6 [12.1,27.4]

2.7 [1.2,6.2]

1.2 [0.5,2.6]

5.5 [4.4,6.8]

<.001

 Adverts/DOH campaign/cooking on TV

4.7 [2.5,8.6]

8.7 [5.4,13.7]

2.5 [1.0,6.1]

6 [2.3,15.0]

1.2 [0.4,3.1]

0.9 [0.4,2.1]

2.7 [2.0,3.6]

<.001

 Other

29.1 [23.5,35.4]

15 [10.9,20.3]

25.6 [19.6,32.6]

10.2 [5.7,17.7]

4.7 [2.7,8.2]

10.8 [7.6,15.1]

13.2 [11.4,15.3]

<.001

 Don’t know/no particular reason

2.9 [1.0,8.5]

1.4 [0.4,4.5]

3.4 [1.6,7.3]

3.1 [1.0,9.1]

12.8 [8.6,18.5]

14.9 [11.4,19.3]

9.8 [8.0,12.1]

<.001

What are the main things that make it difficult for you to eat plenty of cereal foods? (n = 5842)

 Don’t like cereal/not interested

9.1 [7.4,11.2]

5.8 [4.4,7.7]

4.2 [3.1,5.7]

N/A

13.3 [11.2,15.7]

10.8 [9.1,12.8]

9.8 [8.9,10.8]

<.001

 No time for breakfast

6.1 [4.6,8.0]

11.2 [9.1,13.6]

8 [6.2,10.2]

N/A

3.4 [2.3,4.8]

3.6 [2.5,5.3]

5.4 [4.7,6.2]

<.001

 Don’t like eating in the morning/breakfast

2.8 [1.8,4.1]

6.5 [4.9,8.5]

6.4 [4.9,8.3]

N/A

5.8 [4.4,7.5]

5 [3.7,6.7]

5.3 [4.6,6.1]

.04

 The time to prepare

3.5 [2.4,5.1]

4.2 [3.0,5.8]

3.7 [2.6,5.2]

N/A

6.8 [5.0,9.1]

5.5 [4.1,7.3]

5.2 [4.4,6.1]

.03

 Too expensive

2.9 [1.7,5.0]

0.5 [0.2,1.1]

0

N/A

0.8 [0.4,1.5]

1.8 [1.1,2.9]

1.3 [0.9,1.7]

<.001

 The effort to prepare

1.3 [0.7,2.3]

0

0

N/A

1.2 [0.7,2.1]

1.9 [1.1,3.4]

1.2 [0.8,1.7]

.005

 Other

10.9 [9.0,13.1]

4.3 [3.2,5.8]

0

N/A

3.3 [2.3,4.9]

8.7 [7.0,10.8]

5.8 [5.1,6.7]

<.001

 Don’t know

1.5 [0.9,2.6]

1.8 [1.1,3.1]

4.5 [3.2,6.3]

N/A

2.3 [1.5,3.5]

1.2 [0.8,2.0]

2.1 [1.7,2.5]

<.001

 Nothing/already eat enough

63.6 [60.1,66.9]

69.2 [66.0,72.3]

75.0 [71.8,77.9]

N/A

62.9 [59.6,66.1]

65.8 [62.7,68.8]

66.3 [64.8,67.9]

<.001

  1. Results are survey design-based percentage and p values were derived from survey design-based Pearson chi square test