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Table 6 Perceived promoters and barriers towards increasing consumption of cereal food, Western Australian Nutrition Monitoring Survey Series (NMSS)

From: Consumer attitudes and misperceptions associated with trends in self-reported cereal foods consumption: cross-sectional study of Western Australian adults, 1995 to 2012

  1995 % [95% CI] 1998 % [95% CI] 2001 % [95% CI] 2004 % [95% CI] 2009 % [95% CI] 2012 % [95% CI] Overall % [95% CI] P value
What influences you to try to eat more cereal foods? (n = 1642)
 Improve health in general 41.8 [35.3,48.5] 27.8 [21.6,35.1] 32.7 [25.7,40.6] 40.0 [31.0,49.7] 30.5 [24.8,36.7] 26.2 [21.8,31.2] 30.7 [28.0,33.5] .004
 Related to weight/diet 11.2 [7.7,16.2] 6.2 [3.8,9.9] 5.8 [3.2,10.4] 7.2 [3.0,16.3] 41.4 [35.2,47.9] 28.4 [23.9,33.4] 24.0 [21.5,26.7] <.001
 Increase carbs/better balance in my diet 5.6 [3.2,9.6] 21.8 [16.0,29.0] 13.2 [8.9,19.2] 7.7 [3.8,15.0] 3.4 [1.7,6.6] 8.5 [5.8,12.3] 8.6 [7.1,10.4] <.001
 To increase fibre intake 8.1 [5.1,12.5] 23.2 [17.3,30.4] 14.6 [9.9,20.9] 15.8 [10.6,22.8] 3.3 [1.6,6.9] 4.6 [2.7,7.9] 8.2 [6.8,9.9] <.001
 Improve fitness/more energy 7.6 [4.7,12.2] 9.9 [6.4,15.1] 9.4 [5.6,15.3] 17.1 [10.6,26.4] 7.8 [4.7,12.7] 4.4 [2.6,7.4] 7.5 [6.1,9.2] .004
 Medical reasons/doctor/dietitian advice 7.8 [5.0,12.0] 12.4 [8.0,18.7] 5 [2.8,8.8] 3.8 [1.7,8.6] 4.5 [2.7,7.7] 6.6 [4.6,9.4] 6.5 [5.3,7.9] .02
 To reduce bowel problems/health reasons 8.1 [5.1,12.6] 8.4 [4.6,14.8] 5.2 [2.7,9.9] 9.1 [4.8,16.5] 2.1 [1.0,4.2] 6.4 [4.1,9.8] 5.8 [4.5,7.3] .01
 Hungry at work/no breakfast 5.6 [3.1,9.9] 10 [6.4,15.2] 16.2 [11.3,22.7] 18.6 [12.1,27.4] 2.7 [1.2,6.2] 1.2 [0.5,2.6] 5.5 [4.4,6.8] <.001
 Adverts/DOH campaign/cooking on TV 4.7 [2.5,8.6] 8.7 [5.4,13.7] 2.5 [1.0,6.1] 6 [2.3,15.0] 1.2 [0.4,3.1] 0.9 [0.4,2.1] 2.7 [2.0,3.6] <.001
 Other 29.1 [23.5,35.4] 15 [10.9,20.3] 25.6 [19.6,32.6] 10.2 [5.7,17.7] 4.7 [2.7,8.2] 10.8 [7.6,15.1] 13.2 [11.4,15.3] <.001
 Don’t know/no particular reason 2.9 [1.0,8.5] 1.4 [0.4,4.5] 3.4 [1.6,7.3] 3.1 [1.0,9.1] 12.8 [8.6,18.5] 14.9 [11.4,19.3] 9.8 [8.0,12.1] <.001
What are the main things that make it difficult for you to eat plenty of cereal foods? (n = 5842)
 Don’t like cereal/not interested 9.1 [7.4,11.2] 5.8 [4.4,7.7] 4.2 [3.1,5.7] N/A 13.3 [11.2,15.7] 10.8 [9.1,12.8] 9.8 [8.9,10.8] <.001
 No time for breakfast 6.1 [4.6,8.0] 11.2 [9.1,13.6] 8 [6.2,10.2] N/A 3.4 [2.3,4.8] 3.6 [2.5,5.3] 5.4 [4.7,6.2] <.001
 Don’t like eating in the morning/breakfast 2.8 [1.8,4.1] 6.5 [4.9,8.5] 6.4 [4.9,8.3] N/A 5.8 [4.4,7.5] 5 [3.7,6.7] 5.3 [4.6,6.1] .04
 The time to prepare 3.5 [2.4,5.1] 4.2 [3.0,5.8] 3.7 [2.6,5.2] N/A 6.8 [5.0,9.1] 5.5 [4.1,7.3] 5.2 [4.4,6.1] .03
 Too expensive 2.9 [1.7,5.0] 0.5 [0.2,1.1] 0 N/A 0.8 [0.4,1.5] 1.8 [1.1,2.9] 1.3 [0.9,1.7] <.001
 The effort to prepare 1.3 [0.7,2.3] 0 0 N/A 1.2 [0.7,2.1] 1.9 [1.1,3.4] 1.2 [0.8,1.7] .005
 Other 10.9 [9.0,13.1] 4.3 [3.2,5.8] 0 N/A 3.3 [2.3,4.9] 8.7 [7.0,10.8] 5.8 [5.1,6.7] <.001
 Don’t know 1.5 [0.9,2.6] 1.8 [1.1,3.1] 4.5 [3.2,6.3] N/A 2.3 [1.5,3.5] 1.2 [0.8,2.0] 2.1 [1.7,2.5] <.001
 Nothing/already eat enough 63.6 [60.1,66.9] 69.2 [66.0,72.3] 75.0 [71.8,77.9] N/A 62.9 [59.6,66.1] 65.8 [62.7,68.8] 66.3 [64.8,67.9] <.001
  1. Results are survey design-based percentage and p values were derived from survey design-based Pearson chi square test