Table 1 Inclusion and exclusion criteria

Exclusion criteria for clusters

 • Similar nutrition interventions currently being implemented by either government or non-government agencies in the selected cluster

 • The cluster is too hard to reach

 • The cluster includes tea gardens. Communities in tea gardens comprise of unique ethnicity, culture and lifestyle for which our intervention is not customized.

Inclusion criteria for participants

 • All newly identified pregnant women aged 15 to 49 years

 • Gestational age ≤ 125 days

 • Permanent residents of the study area.

Exclusion criteria for participants

 • Woman could not recall last menstrual period (LMP).

 • Woman not a permanent resident of the study area