1. Outcomes focused | • Improved health and reduced health inequities |
2. Equity driven | • All activities at all stages prioritise disadvantaged groups and those experiencing inequity in access and outcome |
3. Co-design approach | • In all activities at all stages, relevant stakeholders engage collaboratively to design solutions |
4. Needs-diagnostic approach | • Participatory assessment of local needs using local data |
5. Driven by local wisdom | • Intervention development and implementation is grounded in local experience and expertise |
6. Sustainable | • Optimal health literacy practice becomes normal practice and policy |
7. Responsiveness | • Recognise that health literacy needs and the appropriate responses vary across individuals, contexts, countries, cultures and time |
8. Systematically applied | • A multilevel approach in which resources, interventions, research and policy are organised to optimise health literacy |