Table 2 Study 1. Multilevel regression model including stimulus-level and participant-level predictors. Area of Interest (AOI; Brand, health, rest, dummy coded with rest as reference category), brightness, contrast, complexity, and size were level 1 (AOI-level) predictors. Picture type (Alcohol, soda, dummy coded with soda as reference category) and presentation order were level 2 (Picture level) predictors. AUDIT scores, recent alcohol consumption, motivation to reduce drinking and dietary restraint were level 3 (Participant level) predictors. All predictors were included as individual main effects and in all possible two-way and three-way interactions with picture type and AOI

Intercept

3.22 (0.84)

-

-

-

-

-

AOI brand

−3.73 (1.20)**

0.88 (1.72)

-

-

-

-

AOI health

−2.95 (0.97)**

0.18 (1.29)

-

-

-

-

Picture type

−0.61 (1.09)

-

0.88 (1.72)

0.18 (1.29)

-

-

Order

0.01 (0.01)

−0.01 (0.01)*

0.00 (0.01)

−0.003 (0.01)

0.01 (0.01)

0.01 (0.01)

Brightness

−0.001 (0.002)

−0.001 (0.003)

0.002 (0.003)

0.001 (0.003)

0.01 (0.01)

0.002 (0.004)

Contrast

−0.01 (0.01)*

0.01 (0.01)

0.01 (0.01)

0.01 (0.01)

−0.01 (0.01)

0.01 (0.01)

Complexity

11.12 (4.18)**

−1.90 (5.98)

−8.624 (4.83)⁺

−10.46 (4.27)*

2.41 (6.62)

−0.76 (6.13)

Size

−0.01 (0.01)

0.01 (0.01)

0.02 (0.01)*

0.08 (0.03)*

0.02 (0.04)

−0.02 (0.01)⁺

AUDIT

−0.004 (0.02)

0.01 (0.02)

0.03 (0.02)

0.004 (0.02)

−0.04 (0.03)

−0.004 (0.03)

Alcohol consumption (last 14 days)

0.002 (0.01)

−0.004 (0.01)

−0.002 (0.01)

−0.01 (0.01)

0.003 (0.01)

0.01 (0.01)

Motivation to reduce drinking

−0.04 (0.03)⁺

0.08 (0.04)**

0.01 (0.03)

0.05 (0.03)⁺

−0.08 (0.04)**

−0.09 (0.04)*

Dietary restraint

−0.02 (0.01)*

−0.02 (0.01)

0.02 (0.01)*

0.01 (0.01)

0.02 (0.01)

0.02 (0.01)

Random effects

Level 3

1.46%

Level 2

17.15%

Level 1

0 (0)

-

χ ²(24)