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Table 2 Stage of South China sexual health contest engagement

From: Innovation contests to promote sexual health in china: a qualitative evaluation

Engagement stage

Passive

Moderate

Active

Strong

(n = 3)

(n = 3)

(n = 8)

(n = 6)

Spectrum of Engagement

   

Helped with contest organization or promotion

Intention to participate in future discussion and/or contests

OR

Helped with contest organization or promotion

Interested in participating in future discussion and/or contests

 

Shared Ideas with friends and family on contest/image

Shared ideas with friends and family on sexual health/contest/image on social media

Single participation in contest activitya

Multiple participation in contest activities

Gave comments on contest improvement

Selected quotes from participants

I went to the award ceremony on the World AIDS Day.

(college student)

I shared with my colleagues when I finished the image, explained to them what I thought and they gave me some feedback.

(HIV CBO staff, submitter)

(Name) told us this contest is concerning HIV/AIDS, so at the very beginning we were very proactive to help promote it. I think the contest was very creative and interesting.

(Student Society member, non-submitter)

I retweeted contest information on my WeChat Moment. Also I introduced this contest to my classmates from college and grad school.

(Image Contest organizer, submitter)

  1. aContest activities include following WeChat, voting for Image, participating in In-person events