Strategie | Reference | |
---|---|---|
Product | ||
1 | In every product category at least 1 product of better choice is visibly offered. | [56] |
2 | A warm lunch meal is also offered in a smaller portion. | [27] |
3 | Fruit and vegetables are offered. | [30] |
4 | Fruit and vegetables are offered ready to eat (peeled). | |
5 | Water is offered for free. | [59] |
6a | The visible share of healthy (better choice) products is at least 60%. | [60] |
6b | The visible share of healthy (better choice) products is at least 80%. | [60] |
7a | Warm snacksa are offered up to three days a week. | [61] |
7b | Warm snacksa are offered up to one day a week. | [61] |
8 | Salads are offered without dressing and with different vegetables. | |
Place | ||
9 | Healthy products are in the beginning of the route. These products are: salads, fruit & vegetables, bread, bread topping and healthy sandwichesb,c. | [46] |
10 | Of every product group the preferred product or presentation of this product is most visible (at front on eye level). | |
11 | In case of a shelf at the cash desk it is partly filled with fruit & vegetables. Fruit & vegetables are on top or at front. | [41] |
11a | In case of a shelf at the cash desk it is only filled with fruit & vegetables. | [41] |
Price | ||
12 | A relatively cheap combi-deal is offered with milkd/coffee/tea/vegetable juice, sandwichb,c, and fruit with a price comparable with the average price of a sandwich in the same restaurant. | [64] |
13 | Prices of warm snacksa (e.g. chicken nuggets) are 25% increased and prices of healthy sandwichesb, c are 25% decreased. | |
14 | Within a product category preferred products are 25% lowered in price and exception products are 25% higher in price compared with the normal prices in same restaurant. | |
Promotion | ||
15 | There is only promotion of food products in the preferred category (or the Choice criteria for combined meals). | |
16 | When a healthy product is promoted is has a recognizable, permanent spot in the restaurant. | |
17 | On the menu, e.g. on displays or intranet the healthy products are named first. | [68] |
18 | On the menu healthy dishes are presented in an attractive way. | [69] |
19 | Healthy products are promoted with temporary campaigns like with a stand. |