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Table 2 Estimates from linear mixed models showing sales relative to reference period within store groups

From: Substituting sugar confectionery with fruit and healthy snacks at checkout – a win-win strategy for consumers and food stores? a study on consumer attitudes and sales effects of a healthy supermarket intervention

Stores Period Sugar confectionery estimate[CI] Fresh fruit estimate[CI] Fruit bars estimate[CI] Carrot snack pack estimate[CI] Dried fruit estimate[CI]
Intervention storesa Intervention period relative to 4 weeks before 0.93[0.80–1.06] 0.94[0.80–1.11] 1.31[0.78–2.20] 1.01[0.73–1.39] 0.80[0.58–1.11]
Intervention storesa Intervention period relative to 7 weeks after 0.96[0.84–1.11] 0.92[0.78–1.09] 1.37[0.82–2.30] 1.13[0.82–1.56] 0.86[0.62–1.19]
Control 1b Intervention period relative to 4 weeks before 0.95[0.87–1.03] 0.91[0.83–1.00] 1.03[0.75–1.42] 0.69[0.57–0.83]* 0.91[0.75–1.11]
Control 2c Intervention period relative to 4 weeks before 0.95[0.88–1.04] 0.93[0.85–1.03] 0.85[0.62–1.17] 0.79[0.65–0.96]* 0.96[0.79–1.15]
  1. aIntervention stores: the four intervention stores on Bornholm
  2. bControl 1: Control group Bornholm
  3. cControl 2: Control group Odsherred
  4. *Bold data indicate significant estimates with values of p < 0.05