Table 3 Example messages for the Dutch target group (comparing the traditional tailoring intervention and the EI-tailoring intervention, and the EI categories)
| Â | Traditional tailoring intervention | EI-tailoring intervention | |
|---|---|---|---|
| Â | Â | Traditional | Modern |
Arguments for eating more fruit (why fruit is an easy snack) | […] There are many ways to make fruit a snack. Fruit is also a responsible snack. […] | […] There are many ways to make fruit a snack. In the Dutch culture it is common to offer snacks with coffee. Fruit is then an easy choice. […] | […] There are many ways to make fruit a snack. Fruit is, for instance, easy to take to work […]. |
How to deal with difficult situations | You find it difficult to eat fewer snacks when you are sad. […] But do you really feel better when you have eaten a lot? Try to find another solution. Maybe it helps to talk to someone. […] | You find it difficult to eat fewer snacks when you are sad. […] But do you really feel better when you have eaten a lot? Try to find another solution. Maybe it helps to talk to someone or be with your family. […] | You find it difficult to eat fewer snacks when you are sad. […] But do you really feel better when you have eaten a lot? Try to find another solution. Maybe it helps to talk to someone or be with your friends. […] |