Factors influencing the adoption of a healthy eating campaign by federal cross-sector partners: a qualitative study

Table 2 Characteristics of participating organizations reported by key informants

Characteristic	Frequency (n)	Percent (%)
Type of partner^b
Retail food industry (retailers and retail associations)	8	44
Communications (media, advertising, and spokespeople)	6	33
Health organizations (NGO, provincial and territorial)	4	22
Perceived type of relationship
Paid contractor	6	33
Unpaid volunteer (in-kind)	2	11
Cost-sharing collaborator	6	33
Both paid-contractor and cost-sharing collaborator	1	6
No response	3	17
Head office location^{a, b}
West Coast or Prairies	3	17
Central Canada	12	67
Maritimes or Far North	3	17
Regional activity^{a, b}
National	7	39
Most Provinces and Territories	2	11
West Coast and Prairies	2	11
Central Canada	4	22
Maritimes or Far North	3	17
Active outside of Canada
Yes	3	17
No	15	83
Organizational size
Small (fewer than 50 employees)	2	11
Medium (between 50 and 250 employees)	2	11
Large (over 250 employees)	14	78
Congruency of organizational mission with healthy eating or healthy lifestyles
Yes	14	78
No	3	17
No answer	1	6

^aRegional definitions: West Coast, British Columbia; Prairies, Alberta, Saskatchewan and Manitoba; Central Canada, Ontario and Quebec; Maritimes, Newfoundland and Labrador, New Brunswick, Nova Scotia and Prince Edward Island; Far North, Yukon Territory, Northwest Territory and Nunavut
^bSome groups were combined to maintain the confidentiality of easily identifiable participants

ISSN: 1471-2458