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Table 2 Characteristics of participating organizations reported by key informants

From: Factors influencing the adoption of a healthy eating campaign by federal cross-sector partners: a qualitative study

Characteristic Frequency (n) Percent (%)
Type of partnerb
 Retail food industry (retailers and retail associations) 8 44
 Communications (media, advertising, and spokespeople) 6 33
 Health organizations (NGO, provincial and territorial) 4 22
Perceived type of relationship
 Paid contractor 6 33
 Unpaid volunteer (in-kind) 2 11
 Cost-sharing collaborator 6 33
 Both paid-contractor and cost-sharing collaborator 1 6
 No response 3 17
Head office locationa, b  
 West Coast or Prairies 3 17
 Central Canada 12 67
 Maritimes or Far North 3 17
Regional activitya, b  
 National 7 39
 Most Provinces and Territories 2 11
 West Coast and Prairies 2 11
 Central Canada 4 22
 Maritimes or Far North 3 17
Active outside of Canada
 Yes 3 17
 No 15 83
Organizational size
 Small (fewer than 50 employees) 2 11
 Medium (between 50 and 250 employees) 2 11
 Large (over 250 employees) 14 78
Congruency of organizational mission with healthy eating or healthy lifestyles
 Yes 14 78
 No 3 17
 No answer 1 6
  1. aRegional definitions: West Coast, British Columbia; Prairies, Alberta, Saskatchewan and Manitoba; Central Canada, Ontario and Quebec; Maritimes, Newfoundland and Labrador, New Brunswick, Nova Scotia and Prince Edward Island; Far North, Yukon Territory, Northwest Territory and Nunavut
  2. bSome groups were combined to maintain the confidentiality of easily identifiable participants