Fig. 1From: Factors influencing the adoption of a healthy eating campaign by federal cross-sector partners: a qualitative studyThe Eat Well Campaign: Food Skills collaboration. * The creative and advertising agency was an intermediary between individual food retailers, the media and Health Canada. † For reporting purposes, Non-Governmental Organizations were combined with Government Organizations and were collectively called “health organizations”. ‡ For reporting purposes, media partners were combined with the creative and advertising agency and were collectively called the “media”Back to article page