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Table 3 Characteristics of food advertising

From: The extent and nature of television food advertising to children in Xi’an, China

 

N (%)

The proportion of food ads among all ads

The proportion of non-core food ads among food ads

n (%)

OR (95 % CI)

Adjusted OR (95 % CI)

n (%)

OR (95 % CI)

Adjusted OR (95 % CI)

Dates

 Weekdays

2872 (52.0)

572 (19.9)

1.00 (−−)

1.00 (−−)

261 (45.6)

1.00 (−−)

1.00 (−−)

 Weekends

2655 (48.0)

837 (31.5)

1.85 (1.64,2.09)*

1.28 (1.04,1.57)*

419 (50.1)

1.19 (0.97,1.48)

1.18 (0.80,1.72)

Times

 Peak time

1188 (21.5)

305 (25.7)

1.00 (−−)

1.00 (−−)

118 (38.7)

1.00 (−−)

1.00 (−−)

 Non-peak time

4339 (78.5)

1104 (51.4)

0.99 (0.85,1.14)

1.11 (0.94,1.31)

562 (50.9)

1.64 (1.27,2.13)*

1.60 (1.19,2.16)*

 Morning

2013 (36.4)

457 (23.2)

1.00 (−−)

1.00 (−−)

224 (48.0)

1.00 (−−)

1.00 (−−)

 Afternoon

2021 (36.6)

528 (26.1)

1.17 (1.01, 1.35)*

1.21 (1.04, 1.41)*

281 (53.2)

1.23 (0.96, 1.58)

1.41 (1.09, 1.83)*

 Evening

1493 (27.0)

414 (27.7)

1.27 (1.09,1.48)*

1.46 (1.22,1.73)*

175 (42.3)

0.79 (0.61,1.04)

1.06 (0.78,1.44)

Channels

 Central TV channels

3712 (67.2)

1053 (33.2)

1.00 (−−)

1.00 (−−)

490 (46.5)

1.00 (−−)

1.00 (−−)

 Local TV channels

1815 (32.8)

356 (19.6)

0.62 (0.54,0.71)*

0.53 (0.41,0.69)*

190 (53.4)

1.32 (1.03,1.67)*

1.11 (0.70,1.77)

 Children’s channels

2120 (38.4)

478 (22.6)

1.00 (−−)

1.00 (−−)

168 (35.2)

1.00 (−−)

1.00 (−−)

 Non-children’s channels

3407 (61.6)

931 (27.3)

1.29 (1.14,1.47)*

1.75 (1.47,2.08)*

512 (55.0)

2.25 (1.80,2.83)*

2.15 (1.59,2.91)*

  1. Ads advertisements
  2. *: P < 0.05