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Table 2 Food advertisements by viewing channel, date, time and programme category

From: The extent and nature of television food advertising to children in Xi’an, China

  Core foods Non-core foods Miscellaneous foods Total
n % n % n % n %
Channels
 Central TV channels 316 30.0 490 46.5 247 23.5 1053 100.0
 Local TV channels 108 30.3 190 53.4 58 16.3 356 100.0
 Children’s channels 189 39.5 168 35.2 121 25.3 478 100.0
 Non-children’s channels 235 25.2 512 55.0 184 19.8 931 100.0
Dates
 Weekdays 197 34.4 261 45.6 114 20.0 572 100.0
 Weekends 227 27.1 419 50.1 191 22.8 837 100.0
Times
 Peak time 110 36.0 118 38.7 77 25.3 305 100.0
 Non-peak time 314 28.4 562 50.9 228 20.7 1104 100.0
 Morning 136 29.1 224 48.0 107 22.9 467 100.0
 Afternoon 161 30.5 281 53.2 86 16.3 528 100.0
 Evening 127 30.7 175 42.3 112 27.0 414 100.0
Programmes
 Children’s programmes 189 39.5 168 35.2 121 25.3 478 100.0
 Non-children’s programmes 235 25.2 512 55.0 184 19.8 931 100.0
Total 424 30.1 680 48.3 305 21.7 1409 100.0
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