Characteristic | Total No. | Unsatisfactory label users | Satisfactory label users | Level of Significanceb | ||
---|---|---|---|---|---|---|
No. | % | No. | % | |||
Nutrition related knowledge | ||||||
 Good 448 | 448 | 313 | 69.9 | 135 | 30.1 | p =0.89 |
 Poor 85 | 85 | 60 | 70.6 | 25 | 29.4 | |
Attitudes | ||||||
Brand name | p  = 0.03 | |||||
 Disagree | 193 | 124 | 64.2 | 69 | 35.8 | |
 Agree | 340 | 249 | 73.2 | 91 | 26.8 | |
Television advertisements | p = 0.25 | |||||
 Disagree | 481 | 333 | 69.2 | 148 | 30.8 | |
 Agree | 52 | 40 | 76.9 | 12 | 23.1 | |
Imported products | p  = 0.025 | |||||
 Disagree | 335 | 223 | 66.6 | 112 | 33.4 | |
 Agree | 198 | 150 | 75.8 | 48 | 24.2 | |
Portrayal of a sports star | p = 0.55 | |||||
 Disagree | 473 | 333 | 70.4 | 140 | 29.6 | |
 Agree | 60 | 40 | 66.7 | 20 | 33.3 | |
Endorsement of a celebrity | p = 0.07 | |||||
Disagree | 481 | 331 | 68.8 | 150 | 31.2 | |
Agree | 52 | 42 | 80.8 | 10 | 19.2 | |
Expensive products | p = 0.41 | |||||
 Disagree | 186 | 126 | 67.7 | 60 | 32.3 | |
 Agree | 347 | 247 | 71.2 | 100 | 28.8 |