Table 4 Percentage of food and beverage advertisements on Mexican TV, that do not comply with the nutrient profile standards, by food category
Categories | Total | "Less healthy" | ||||||
|---|---|---|---|---|---|---|---|---|
Mexican standards | WHO* Europe standards | UKNPM* standards | ||||||
n † | % | n † | % | n † | % | n † | % | |
Beverages | 686 | 24.6 | 439 | 63.9 | 514 | 74.9 | 447 | 65.1 |
Chocolate and sugar confectionery | 549 | 19.7 | 493 | 89.8 | 549 | 100 | 464 | 84.5 |
Cakes, biscuits and pastries | 336 | 12 | 207 | 61.6 | 336 | 100 | 336 | 100 |
Savory snacks | 261 | 9.3 | 247 | 94.6 | 261 | 100 | 261 | 100 |
Breakfast cereal | 198 | 7.1 | 48 | 24.2 | 197 | 99.4 | 198 | 100 |
Ready-made food and dishes | 179 | 6.4 | 125 | 69.8 | 125 | 69.8 | 100 | 55.8 |
Yoghurts, milk and similar foods (dairy) | 167 | 6 | 79 | 47.3 | 156 | 93.4 | 165 | 98.8 |
Sauces, dips and dressings | 89 | 3.2 | 80 | 89.8 | 68 | 76.4 | 49 | 55 |
Bread, bread products and crisp breads | 85 | 3 | 52 | 61.1 | 23 | 27 | 68 | 80 |
Fresh or dried pasta, rice and grains | 82 | 2.9 | 12 | 14.6 | 0 | 0 | 28 | 34.1 |
Edible ices | 57 | 2 | 22 | 38.6 | 57 | 100 | 40 | 70.1 |
Butter and other fats and oils | 40 | 1.4 | 15 | 37.5 | 15 | 37.5 | 40 | 100 |
Cheese | 30 | 1 | 30 | 100 | 29 | 96.6 | 30 | 100 |
Processed meat, poultry, fish and similar | 21 | 0.7 | 9 | 42.8 | 9 | 42.8 | 16 | 76.1 |
Processed fruit, vegetables and legumes | 3 | 0.1 | 3 | 100 | 3 | 100 | 3 | 100 |
Meat, poultry, fish and similar | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Fresh and frozen fruit, vegetables and legumes | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Total | 2,785 | 100 | 1861 | 66.8 | 2342 | 84 | 2245 | 80.6 |