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Table 4 Percentage of food and beverage advertisements on Mexican TV, that do not comply with the nutrient profile standards, by food category

From: Nutritional quality of foods and non-alcoholic beverages advertised on Mexican television according to three nutrient profile models

Categories Total "Less healthy"
Mexican standards WHO* Europe standards UKNPM* standards
n % n % n % n %
Beverages 686 24.6 439 63.9 514 74.9 447 65.1
Chocolate and sugar confectionery 549 19.7 493 89.8 549 100 464 84.5
Cakes, biscuits and pastries 336 12 207 61.6 336 100 336 100
Savory snacks 261 9.3 247 94.6 261 100 261 100
Breakfast cereal 198 7.1 48 24.2 197 99.4 198 100
Ready-made food and dishes 179 6.4 125 69.8 125 69.8 100 55.8
Yoghurts, milk and similar foods (dairy) 167 6 79 47.3 156 93.4 165 98.8
Sauces, dips and dressings 89 3.2 80 89.8 68 76.4 49 55
Bread, bread products and crisp breads 85 3 52 61.1 23 27 68 80
Fresh or dried pasta, rice and grains 82 2.9 12 14.6 0 0 28 34.1
Edible ices 57 2 22 38.6 57 100 40 70.1
Butter and other fats and oils 40 1.4 15 37.5 15 37.5 40 100
Cheese 30 1 30 100 29 96.6 30 100
Processed meat, poultry, fish and similar 21 0.7 9 42.8 9 42.8 16 76.1
Processed fruit, vegetables and legumes 3 0.1 3 100 3 100 3 100
Meat, poultry, fish and similar 2 0 0 0 0 0 0 0
Fresh and frozen fruit, vegetables and legumes 0 0 0 0 0 0 0 0
Total 2,785 100 1861 66.8 2342 84 2245 80.6
  1. *WHO “World Health Organization”; UKNPM “United Kingdom Nutrient Profile Model”; Categories according to the WHO Regional Office for Europe nutrient profile model [28], shown in supplementary material 2.†n: number of advertisements