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Table 3 Nutritional content of food and beverage advertisements on Mexican TV, by season, day, audience and type of program

From: Nutritional quality of foods and non-alcoholic beverages advertised on Mexican television according to three nutrient profile models

Nutritional content* Total Season‡ Day‡ Audience‡ Type of program‡
School n ** 1754 Vacation n ** 792 § p value Weekday n **1292 Weekend n ** 1254 § p value General n **2217 12 years and older n **329 § p value Sports n **140 Soap opera n **514 Cartoons n ** 348 Entertainment n ** 525 Movies n ** 725 Others n **294 p value
M† M† M† M† M† M† M† M† M† M† M† M†  
Energy (kcal) 310.0 318.0 252.5 <0.001 247.2 347.5 <0.001 310.0 263.6 0.02 270.0 b,c,d,e,f 224.0 a,c,d,e,f 367.0 a,b,d,e,f 273.0 a,b,c,e,f 331.0 a,b,c,d,f 305.5 a,b,c,d,e <0.001
Sugar (g) 12.0 12.4 10.0 <0.001 12.0 12.0 0.09 12.3 10.0 <0.001 4.5 b,c,d,e,f 10.0 a,c,d,e,f 30.0 a,b,d,e,f 11.0 a,b,c,e,f 11.0 a,b,c,d,f 12.0 a,b,c,d,e <0.001
Fiber (g) 1.0 1.0 1.0 0.07 0.0 2.0 <0.001 1.0 0.0 0.07 1.7 b,c,d,e,f 0.0 a,c,d,e 1.5 a,b,d,e,f 1.3 a,b,c,e,f 1.8 a,b,c,d,f 0.0 a,c,d,e, <0.001
Total fat (g) 4.0 6.0 2.0 <0.001 3.0 8.2 <0.001 4.0 6.0 0.57 9.5 b,c,d,f 2.6 a,c,d,e,f 3.0 a,b,d,e,f 3.0 a,b,c,e 9.0 a,b,c,d,f 4.0 a,b,c,e <0.001
Saturated fat (g) 2.0 2.0 1.0 <0.001 1.0 4.0 <0.001 2.0 2.0 0.17 2.2 b,c,d,e,f 1.0 a,c,d,e,f 2.0 a,b,e 1.0 a,b,e 5.0 b,c,d,f 2.0 a,b,e <0.001
Sodium (mg) 164.0 240.8 96.0 <0.001 100.0 244.0 <0.001 178.0 132.0 0.01 412 b,c,d,e,f 100.0 a,c,d,e,f 125.0 a,b,e 125.0 a,b,e 240.8 a,b,c,d,f 163.0 a,b,e <0.001
  1. *Values measured by 100 g per product. † M: median values; ‡total n: 2,546 advertisements; a Sports b Soap opera c Cartoons d Entertainment e Movies f Other; §Mann-Whitney U test. ¶Multiple tests with Kruskal-Wallis adjusted with Bonferroni-type; **n: number of advertisements