Nutritional quality of foods and non-alcoholic beverages advertised on Mexican television according to three nutrient profile models

Table 3 Nutritional content of food and beverage advertisements on Mexican TV, by season, day, audience and type of program

Nutritional content_*	Total	Season‡			Day‡			Audience‡			Type of program‡
		School n _** 1754	Vacation n _** 792	_§ p value	Weekday n _**1292	Weekend n _** 1254	_§ p value	General n _**2217	12 years and older n _**329	_§ p value	Sports n _**140	Soap opera n _**514	Cartoons n _** 348	Entertainment n _** 525	Movies n _** 725	Others n _**294	_¶ p value
		M†	M†	_§ p value	M†	M†	_§ p value	M†	M†	_§ p value	M†	M†	M†	M†	M†	M†
Energy (kcal)	310.0	318.0	252.5	<0.001	247.2	347.5	<0.001	310.0	263.6	0.02	270.0 ^b,c,d,e,f	224.0 ^a,c,d,e,f	367.0 ^a,b,d,e,f	273.0 ^a,b,c,e,f	331.0 ^a,b,c,d,f	305.5 ^a,b,c,d,e	<0.001
Sugar (g)	12.0	12.4	10.0	<0.001	12.0	12.0	0.09	12.3	10.0	<0.001	4.5 ^b,c,d,e,f	10.0 ^a,c,d,e,f	30.0 ^a,b,d,e,f	11.0 ^a,b,c,e,f	11.0 ^a,b,c,d,f	12.0 ^a,b,c,d,e	<0.001
Fiber (g)	1.0	1.0	1.0	0.07	0.0	2.0	<0.001	1.0	0.0	0.07	1.7 ^b,c,d,e,f	0.0 ^a,c,d,e	1.5 ^a,b,d,e,f	1.3 ^a,b,c,e,f	1.8 ^a,b,c,d,f	0.0 ^a,c,d,e,	<0.001
Total fat (g)	4.0	6.0	2.0	<0.001	3.0	8.2	<0.001	4.0	6.0	0.57	9.5 ^b,c,d,f	2.6 ^a,c,d,e,f	3.0 ^a,b,d,e,f	3.0 ^a,b,c,e	9.0 ^a,b,c,d,f	4.0 ^a,b,c,e	<0.001
Saturated fat (g)	2.0	2.0	1.0	<0.001	1.0	4.0	<0.001	2.0	2.0	0.17	2.2 ^b,c,d,e,f	1.0 ^a,c,d,e,f	2.0 ^a,b,e	1.0 ^a,b,e	5.0 ^b,c,d,f	2.0 ^a,b,e	<0.001
Sodium (mg)	164.0	240.8	96.0	<0.001	100.0	244.0	<0.001	178.0	132.0	0.01	412 ^b,c,d,e,f	100.0 ^a,c,d,e,f	125.0 ^a,b,e	125.0 ^a,b,e	240.8 ^a,b,c,d,f	163.0 ^a,b,e	<0.001

*Values measured by 100 g per product. † M: median values; ‡total n: 2,546 advertisements; ^a Sports ^b Soap opera ^c Cartoons ^d Entertainment ^e Movies ^f Other; §Mann-Whitney U test. ¶Multiple tests with Kruskal-Wallis adjusted with Bonferroni-type; **n: number of advertisements

ISSN: 1471-2458