Nutritional content_{*}

Total

Season‡

Day‡

Audience‡

Type of program‡


School
n
_{**} 1754

Vacation
n
_{**} 792

_{§}
p value

Weekday
n
_{**}1292

Weekend
n
_{**} 1254

_{§}
p value

General
n
_{**}2217

12 years and older
n
_{**}329

_{§}
p value

Sports
n
_{**}140

Soap opera
n
_{**}514

Cartoons
n
_{**} 348

Entertainment
n
_{**} 525

Movies
n
_{**} 725

Others
n
_{**}294

_{¶}
p value


M†

M†

M†

M†

M†

M†

M†

M†

M†

M†

M†

M†
 

Energy (kcal)

310.0

318.0

252.5

<0.001

247.2

347.5

<0.001

310.0

263.6

0.02

270.0 ^{b,c,d,e,f}

224.0 ^{a,c,d,e,f}

367.0
^{a,b,d,e,f}

273.0 ^{a,b,c,e,f}

331.0 ^{a,b,c,d,f}

305.5 ^{a,b,c,d,e}

<0.001

Sugar (g)

12.0

12.4

10.0

<0.001

12.0

12.0

0.09

12.3

10.0

<0.001

4.5 ^{b,c,d,e,f}

10.0 ^{a,c,d,e,f}

30.0
^{a,b,d,e,f}

11.0 ^{a,b,c,e,f}

11.0 ^{a,b,c,d,f}

12.0 ^{a,b,c,d,e}

<0.001

Fiber (g)

1.0

1.0

1.0

0.07

0.0

2.0

<0.001

1.0

0.0

0.07

1.7 ^{b,c,d,e,f}

0.0
^{a,c,d,e}

1.5 ^{a,b,d,e,f}

1.3 ^{a,b,c,e,f}

1.8 ^{a,b,c,d,f}

0.0
^{a,c,d,e,}

<0.001

Total fat (g)

4.0

6.0

2.0

<0.001

3.0

8.2

<0.001

4.0

6.0

0.57

9.5
^{b,c,d,f}

2.6 ^{a,c,d,e,f}

3.0 ^{a,b,d,e,f}

3.0 ^{a,b,c,e}

9.0 ^{a,b,c,d,f}

4.0 ^{a,b,c,e}

<0.001

Saturated fat (g)

2.0

2.0

1.0

<0.001

1.0

4.0

<0.001

2.0

2.0

0.17

2.2 ^{b,c,d,e,f}

1.0 ^{a,c,d,e,f}

2.0 ^{a,b,e}

1.0 ^{a,b,e}

5.0
^{b,c,d,f}

2.0 ^{a,b,e}

<0.001

Sodium (mg)

164.0

240.8

96.0

<0.001

100.0

244.0

<0.001

178.0

132.0

0.01

412
^{b,c,d,e,f}

100.0 ^{a,c,d,e,f}

125.0 ^{a,b,e}

125.0 ^{a,b,e}

240.8 ^{a,b,c,d,f}

163.0 ^{a,b,e}

<0.001

 *Values measured by 100 g per product. † M: median values; ‡total n: 2,546 advertisements; ^{a} Sports ^{b} Soap opera ^{c} Cartoons ^{d} Entertainment ^{e} Movies ^{f} Other; §MannWhitney U test. ¶Multiple tests with KruskalWallis adjusted with Bonferronitype; **n: number of advertisements