Nutritional quality of foods and non-alcoholic beverages advertised on Mexican television according to three nutrient profile models

Table 1 Comparison of the nutrient profile models of Mexico, WHO Europe and United Kingdom

	Mexican^a	WHO Europe†	UKNPM‡
Based on	Food categories	Food categories	Food or Beverages
Categories	12 categories	17 categories	–
Subcategories	Subcategories	–	–
Criteria	Cut points for nutrition criteria and specified food groups that are completely in or out for food marketing.	Cut points for nutrition criteria and specified food groups that are completely in or out for food marketing.	Score by points • “less healthy” (>4 points for foods and >1 point for beverages)
Nutrients covered by the model	Energy, sodium, saturated fat and total sugar	Energy, salt, artificial sweeteners, total fat, saturated fat, total sugar and added sugar	A points • Energy, saturated fat, total sugar and sodium C points • Fruit, vegetables and nuts; fiber and protein.
Measure	Serving size	100 g /ml	100 g /ml
Developed by	COFEPRIS based on the European pledge	World Health Organization members	Academic researchers by Oxford University

^aMexican Ministry of Health. Nutritional criteria for food and non-Alcoholic beverages advertising in television and cinemas targeted to children. Mexico; 2014 [24]. †WHO Regional Office for Europe [28]. ‡ Rayner M, Scarborough P, Boxer A, Stockley L. Nutrient profiles: Development of Final Model. British Heart Foundation Health Promotion Research Group, Department of Public Health, University of Oxford; 2005 [29]

ISSN: 1471-2458