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Table 3 Recommendations for Message Development

From: Developing a mHealth intervention to promote uptake of HIV testing among African communities in the UK: a qualitative study

Message dimension Recommendations from the focus group discussions
Content Messages should:
• come from a trusted source
• be in local languages
• be personalised
• be informative, encouraging and reassuring
• not scare people
• emphasise the benefits of knowing your HIV status
• emphasise that testing is free for everyone
• give information on where to get tested
• not only focus on HIV, as this might get repetitive and might become boring
• include information on other health issues
Structure • No consensus on how often the messages should come, what time of day they should be received, or how long the intervention should last
• Messages should not be too frequent, should not ‘bombard’ participants