Table 2 Allocation of tax/subsidy policies to 5000 price sets used in the Virtual Supermarket

No tax or subsidy

750 (15.0 %)

750 (15.0 %)

1a. 20 % tax SSB (sugar-sweetened soft drinks only)

100 (2.0 %)

173 (3.5 %)

1b. 40 % tax SSB (sugar-sweetened soft drinks only)

100 (2.0 %)

180 (3.6 %)

1c. 20 % tax SSB+ (sugar-sweetened soft drinks, sugar-sweetened fruit drinks, sugar-sweetened energy drinks, sugar-sweetened sports drinks)

100 (2.0 %)

197 (3.9 %)

1d. 40 % tax SSB+ (sugar-sweetened soft drinks, sugar-sweetened fruit drinks, sugar-sweetened energy drinks, sugar-sweetened sports drinks)

90 (1.8 %)

187 (3.7 %)

1e. 20 % tax SSB++ (sugar-sweetened soft drinks, sugar-sweetened fruit drinks, fruit juices, sugar-sweetened energy drinks, sugar-sweetened sports drinks)

90 (1.8 %)

185 (3.7 %)

1 f. 40 % tax SSB++ (sugar-sweetened soft drinks, sugar-sweetened fruit drinks, fruit juices, sugar-sweetened energy drinks, sugar-sweetened sports drinks)

90 (1.8 %)

175 (3.5 %)

1 g. 20 % tax all soda

90 (1.8 %)

201 (4.0 %)

1 h. 40 % tax all soda

90 (1.8 %)

188 (3.8 %)

2a. 20 % FV subsidy fresh

375 (7.5 %)

764 (15.3 %)

2b. 20 % FV subsidy fresh frozen

375 (7.5 %)

742 (14.8 %)

3a. SAFA tax ($2/100 g)

250 (5.0 %)

516 (10.3 %)

3b. SAFA tax ($4/100 g)

250 (5.0 %)

548 (11.0 %)

4a. Sugar tax ($0.4/100 g)

250 (5.0 %)

443 (8.9 %)

4b. Sugar tax ($0.8/100 g)

250 (5.0 %)

409 (8.2 %)

5a. Salt tax ($0.02/100 g)

250 (5.0 %)

409 (8.2 %)

5b. Salt tax ($0.04/100 g)

250 (5.0 %)

433 (8.7 %)

6. Combination of 2 policies

1000 (20.0 %)

1000 (20.0 %)

7. Combination of 3 or more policies

250 (5.0 %)

250 (5.0 %)

Totals

5000 (100 %)

7750 (155 %)