From: Viewing alcohol warning advertising reduces urges to drink in young adults: an online experiment
Title | Country | Duration (seconds) | Message content | Presentation style | Perceived effectiveness |
---|---|---|---|---|---|
Know your limits (Male) | UK | 39 | Injury, social consequences | Graphic, depiction | 6.68 |
It’s how we’re drinking | New Zealand | 45 | Harm to others | Graphic, depiction | 6.59 |
Rethink drink | Australia | 38 | Harm to others | Depiction | 6.47 |
Another night wasted | UK | 40 | Short-term health effects, social consequences | Graphic, depiction | 6.44 |
Don’t turn a night out into a nightmare | Australia | 90 | Injury | Graphic, testimonial | 6.09 |
What you can’t see | Australia | 30 | Long-term health effects | Depiction | 6.00 |
Tumour | UK | 40 | Long-term health effects | Graphic | 5.90 |
Smooth | Sweden | 60 | Short-term effects, harm to others, dependence | Depiction | 5.78 |
Who is in control | UK | 69 | Short-term health effects, social consequences | Graphic, depiction | 5.57 |
Had enough | Rep. of Ireland | 42 | Harm to others | Depiction | 5.52 |
Superhero | UK | 43 | Injury | Graphic, depiction | 5.47 |
I See | Australia | 45 | Short- and long-term health effects, social consequences | Graphic, testimonial | 5.47 |
Know your limits (Female) | UK | 40 | Injury, social consequences | Graphic, depiction | 5.06 |
Don’t drink like a pig | Iceland | 52 | Harm to others, criminal behaviour | Depiction | 4.60 |
You wouldn’t sober | UK | 40 | Harm to others | Animated text | 4.41 |